Its Science

22 Walter Road, Swansea / Abertawe, West Glamorgan, SA1 5NN

About us

Gemma has hand picked world-class talent and designed the salon around you.

With a 10ft colour bar, 8ft bubbles and blow-dry bar, there is an area to suit every cutting occasion.

Unique to it's science, we have our very own laptop station, iPhone station and even a beverage menu.

From our 100% Vegan colouring, to biodegradable towels, it's science is helping to carve a way to a greener, more sustained future.

Read more...

Opening hours

Monday 09:00 - 18:00
Tuesday Closed
Wednesday 09:00 - 20:00
Thursday 12:00 - 20:00
Friday 09:00 - 18:00
Saturday 08:00 - 15:00
Sunday Closed

Reviews

4.94
326 verified reviews
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Filter by rating

Excellent Service and Great Atmosphere

Fanny
23rd Mar 2025
Team Member: millie
5.0

Great experience! Everyone at the salon was kind, welcoming and respectful. I loved that we are given a choice to have a mirror or not, the ambiance was very relax and no pressure. I love my haircut.

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Blonde Transformation in Just 3 Hours!

Alex Crawley
21st Mar 2025
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Had such a great experience getting my hair done! After a year of barely touching it (thanks to having a baby), I was ready for a big change. Gemma and the team absolutely nailed it, took me from drab to platinum blonde in just three hours, which is definitely something to shout about! I honestly didn’t think I’d get as light as I wanted but they pulled it off effortlessly. The cut, colour and blow dry were all perfect. Everyone was so lovely and the whole vibe was super relaxed. Definitely found my new go to spot for hair!

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A complete transformation!

Sarah Morgan
19th Mar 2025
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Fabulous from start to finish! Gorgeous, friendly salon, lovely vibes and what felt like VIP treatment.

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Love this place

Amelie
17th Mar 2025
Team Member: millie
5.0
Appointment verified by SaloniQ Software

Had such a lovely first time here today !!! They did exactly what I wanted (which is impressive cos I didn't even know exactly what I wanted..) and I look forward to coming back soon - such a fab place and experience :D

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Amazing <3

Jessica
16th Mar 2025
5.0

loved it! she checked in throughout the appointment and made sure i was well taken care of and getting exactly what i imagined

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Colour

Charlotte James
8th Mar 2025
Team Member: shanelle
5.0
Appointment verified by SaloniQ Software

I absolutely love my colour by Shanelle today. I wanted a more bright blonde colour and love the results. It’s always a welcoming and relaxed environment and the only place I trust to have a colour! ❤️

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One happy customer

Rhian Griffiths
8th Mar 2025
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

I was very nervous. I have very short hair and I have had the same hairdresser for 10 years and I had to find somewhere new. Gemma put me at ease straight away. I was definitely in safe hands with Gemma. I loved my hair. Thank you 😊

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Response from Its Science

Dear Rhian,

Thank you so much for taking the time to share your experience at our salon. We are so pleased to hear that Gemma was able to put you at ease and take great care of your hair. We understand how nerve-wracking it can be to switch hairdressers, but we are happy to have gained your trust.

We are thrilled that you loved your new look and we hope to have the opportunity to style your hair again in the future. Thank you again for choosing our salon and for your kind words.

Best,
The team at Its Science

Always 10/10

Kirsty
7th Mar 2025
Team Member: millie
5.0

Fantastic as always - would never go anywhere else!

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The hair wizards did it again!!

Katie Cullen
1st Mar 2025
5.0
Appointment verified by SaloniQ Software

Leaving a long overdue review to say a huge thank you to all the team at It's Science. I've never been to a salon where I am so confident ticking "any team member" when booking an appointment before, but the whole team here are amazing. They are kind, patient, and genuinely understand how much feeling good about your hair can impact your confidence, as well as being masters of their craft. Thank you so much all!! ❤️

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First visit

Nicky Turner
26th Feb 2025
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Very good haircut, absolutely delighted.
First visit to salon, made to feel very welcome and comfortable.
Really listened to what I wanted.

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One happy customer

Rhian
24th Feb 2025
Team Member: Gemma
5.0

I have short hair and I have had the same hairdresser for over 9years. I was very nervous to go somewhere new. Gemma was fantastic, very understanding of short hair. There is a lovely relaxed and welcoming vibe as soon as you walk into the salon. I was very happy with my hair ☺️ Thank you

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Afternoon out…

Nicky John
24th Feb 2025
Team Member: Gemma
4.5
Appointment verified by SaloniQ Software

It really is like a cheeky little afternoon out when h have my hair done !
And today I feel swishy & bouncy-just like I wanted 😍

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Amazing as always

Liz Williams
20th Feb 2025
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Awesome experience! My baby’s FIRST haircut and Gemma made her feel special and did an excellent job!

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Lovely experience

Louise Honeyman
15th Feb 2025
Team Member: shanelle
5.0
Appointment verified by SaloniQ Software

Booked in for a cut and blow dry. Great advice, lovely haircut and already looking forward to my next appointment. Thanks ☺️

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amazing salon, staff and experience!

Max Walters
15th Feb 2025
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

I hadn’t been to a salon in years, so I was a little nervous, but the team at It’s Science made me feel completely at ease from the moment I walked in. Gemma was absolutely fantastic—she didn’t judge me at all for cutting and dyeing my own hair, and instead, she worked her magic to make it look incredible. Every single stylist there was so welcoming and encouraging, and for the first time in a long time, I left feeling truly confident. My hair looks amazing, and the experience gave me the boost I really needed. I can’t thank the ladies at It’s Science enough! Happy 6th Birthday!!

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Delighted to find this salon

Stephanie
10th Feb 2025
Team Member: millie
5.0
Appointment verified by SaloniQ Software

A lovely, warm welcome at It's Science and I love the decor, especially the mirror-free concept which, together with Louise's gentle hair washing, made the whole experience pleasantly relaxed for me. Despite my somewhat vague explanation, Millie did a great cut, capturing exactly the look that I wanted! I appreciated her clear advice on caring for and styling my new cut too. I'll definitely be back.

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5* AMAZING

Michelle Criddle
7th Feb 2025
Team Member: shanelle
5.0
Appointment verified by SaloniQ Software

The salon itself is a fab place to spend a few hours. The staff are all friendly and super knowledgeable. I'm blown away by the quality of my hair colour today and the attention to detail.

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Response from Its Science

Hi Michelle, thank you so much for taking the time to share your experience with us. We're thrilled to hear that you enjoyed your time at our salon and that our team were friendly and knowledgeable. We always strive to provide our clients with the best service possible, so we're happy to know we met your expectations. It's also great to hear that you were blown away by the quality of your hair colour and the attention to detail we put into our work. We hope to see you again soon for another fabulous experience. Thanks for choosing us to take care of your hair. Take care, The Team at Its Science.

A five star service!

Em Cross
6th Feb 2025
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

I love It's Science! There is such a warm and welcoming atmosphere. I have my hair styled by Gemma and she always creates the style I like perfectly.

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Response from Its Science

Hi Em,
Thank you so much for the lovely review! We're so glad to hear that you enjoy the atmosphere at our salon and that Gemma is able to create your desired hairstyle flawlessly. We truly appreciate your support and we can't wait to see you again soon!
Love
The team at Its Science

Oddly unwelcoming

Anonymous
27th Jan 2025
1.5

Very odd atmosphere in this salon. They seem anxious and are certainly not welcoming. It's like you've bothered them by trying to get an appointment and they want you out asap! I've tried twice now. The first time on the phone, I secured an appointment I had a colour which washed out in one wash, despite being assured it would last about 3 months. I returned just to get time to talk to someone about what to do about my hair (didn't mention the unsuccessful colour application) but have been rebuffed claiming they are too busy to talk, despite an almost empty salon. It's hard to understand. Perhaps it's because of my appearance? I'm an executive director but choose not to look corporate. Strange because they've got this colourful exterior, advertising vegan products which offers a sense that they are inclusive and doing things differently. I don't think they are. All just show. I won't recommend them.

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Response from Its Science

Hi,
Thank you for this review. May I ask you to call the salon or send me a contact number I can reach you on. It’s Gemma here the salon owner and I would the opportunity to speak with you and learn from this experience. We are inclusive and I haven’t recieved this feedback before so I would like to see what happened on this day. Thank you x

Great experience

Rosie Simpson
9th Jan 2025
Team Member: millie
5.0
Appointment verified by SaloniQ Software

Had a great time at the salon today and will be returning regularly. I loved that there was a no mirror option made everything a lot more relaxed and loved the big reveal at the end. Millie was great start to finish she was friendly, chatty and was amazing at talking me through the process and options. She got my hair looking exactly what I wanted and I LOVE it!

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Response from Its Science

Hi Rosie, we are thrilled to hear that you had a wonderful experience at our salon! We are glad that you enjoyed the no mirror option and the big reveal at the end - we believe it adds a special touch to the overall experience. Millie is a star and we are so happy to hear that she made the process enjoyable for you with her friendly and chatty personality. We're also glad that your hair turned out exactly how you wanted it. Thank you so much for your kind words and we can't wait to have you back at the salon. Best, The team at Its Science

Hair Magicians

Sophie Parker
2nd Jan 2025
Team Member: millie
5.0
Appointment verified by SaloniQ Software

Millie is amazing! I always feel so good after visiting the salon. She has great advice and experience with cuts and colours. The salon is a great environment too - I love sitting at the table for my cut.

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Response from Its Science

Dear Sophie Parker,

Thank you so much for taking the time to leave us a review! We are thrilled to hear that you had such a positive experience at our salon with Millie. We pride ourselves on providing not only top-notch hair services but also a welcoming and comfortable environment for our clients.

It is great to hear that Millie's expertise and advice helped you achieve your desired cut and color. We are glad you enjoyed sitting at our table during your appointment. We always strive to create a relaxing and enjoyable atmosphere for our clients.

Thank you again for your kind words and for choosing to visit our salon. We look forward to seeing you again soon!

Love
The Team at Its Science

Thank you!

Mary Rudez
15th Dec 2024
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Never particularly enjoyed getting my hair cut. Then I met Gemma and her staff!

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Response from Its Science

Dear Mary,

Thank you so much for taking the time to leave us a review. We are so glad to hear that your experience at our salon was enjoyable. Our team, led by Gemma, takes great pride in providing excellent services and making our clients feel comfortable and happy.

We understand that getting your hair cut can be a tedious task, but we're happy to hear that we were able to change your perspective. We hope to see you again soon for another amazing hair experience.

Love
The Its Science Team

Excellent

Kinga
4th Dec 2024
Team Member: millie
5.0
Appointment verified by SaloniQ Software

Really good hairdressers. I explained what I want, and I have been listened to. At the end I had my hair braided beautifully by one of the other team members.

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Response from Its Science

Dear Kinga,

We are thrilled to hear that you had a great experience at our salon. Our team takes pride in listening to our clients' requests and providing them with the best possible service. We are glad that you were able to get your desired look and that one of our team members braided your hair beautifully.

We would love to have you back at our salon and pamper you again. Thank you for taking the time to leave us a positive review. We truly value your feedback and appreciate your support.

Wishing you a fabulous day ahead and looking forward to seeing you soon!

Warm regards,
The team at Its Science

Cut and blowdry

Harley
23rd Nov 2024
Team Member: Gemma
5.0

Tried Its science for the first time today after being recommended by a friend and was so satisfied with the service I received. Staff were friendly and competent and the salon is beautiful, tidy and really is unique. My haircut was beautiful and considering it was my first visit, I felt comfortable here instantly. Staff were welcoming, chatty and make you feel good about yourself. This will definitely be my new regular.

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Fab (as always!)

Lisa
18th Nov 2024
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Amazing salon, everyone is so lovely and Gemma always knows exactly what to do with short curly hair! Love love loveeee the cut!! :)

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Lovely salon

Sarah Hyland
14th Nov 2024
Team Member: millie
5.0
Appointment verified by SaloniQ Software

Wow. Loved the energy of the salon when I stepped in. Millie greeted me with a big smile sat me down and asked me what I wanted. Explained I hadn’t had a proper haircut in 2 years. Millie was super professional and it was so lovely to have someone actually listen to you and what you would like with your hair. She gave me fabulous advice when asked and was happy to advise when I was chatting about my daughter’s hair. The salon has such a relaxed and professional atmosphere. Love the fact you can choose to sit at the big rectangular table with no mirrors or at an individual seat in front of a mirror. I chose the table and found this a great experience.

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My first visit and I loved it

Rachel Burden
10th Nov 2024
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

With this being my first time I booked just a cut but I wanted a bit of a change. Gemma talked me through what I fancied and how it would fit in with my busy life. She was so kind and encouraging and I fully trusted her advice and vision.
I came away very happy and ready to book in again for my colour next time.
The environment is wonderful and friendly and the mirror less option is just lovely.

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Good

Katy Margison
26th Oct 2024
Team Member: shanelle
5.0
Appointment verified by SaloniQ Software

Haircut was really good and wasn't uncomfortable

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Amazing stylist

Carys Hill
25th Oct 2024
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Made me feel welcome and comfortable, talked through exactly what I wanted from my haircut, to ensure I left happy and confident

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Amazing hair

Liz Stratton
7th Oct 2024
Team Member: millie
5.0
Appointment verified by SaloniQ Software

I love the way Millie does my hair. She always gives the best advice :-)

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My appointment

Nicky John
25th Sep 2024
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

I love going to have my hair done here..it’s like an afternoon out!!

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Cut and blow dry

Katie Darling
25th Sep 2024
Team Member: millie
5.0
Appointment verified by SaloniQ Software

Was such a lovely time chatting with Millie and I loved the atmosphere at the salon. It felt so friendly and fun with all of the lovely people in such a colourful and inviting space. I actually really liked not having a mirror in front of me too and I am beyond pleased with my haircut! Would definitely recommend!

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Excellent

Rachel Lowe
22nd Sep 2024
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Amazing service best hair cut I have ever had. Gemma was amazing. She took time to listen to what I wanted.

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Inspirational

Kathryn
21st Sep 2024
Team Member: shanelle
5.0

I didn’t even know this salon existed until a friend recommended it 4 days ago. First visit and I’m hooked the atmosphere is great !

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Fantastic service and company as always!

Cath
13th Sep 2024
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Amazing curly cut and colour as always with Gemma today. Gemma made some small changes with my colour to give me natural blonde highlights.

Such a welcoming and inclusive salon.

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Best salon experience ever

Amber Davies-Hamill
13th Sep 2024
Team Member: millie
5.0

I have never had an experience quite like it. This salon has the most warm and inviting atmosphere and the staff are all genuinely lovely. The idea for the table in the middle is genius because I’m a talker so being able to chat to the other customers made it that much better. I was being brought tea on tap and and just felt pampered the whole time. Although it was expensive I can definitely say you 100% get what you pay for and then some.
The colour I was given was incredible and I came away feeling like a million pounds. I can see why their WiFi password is hair wizards. Thank you so much guys I will be back! Xx

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Beautiful

Kara Seamen
9th Sep 2024
5.0
Appointment verified by SaloniQ Software

I had a fab colour -purple and red. Had Bit of a cut too maybe next time I need more off! But lovely salon friendly staff -my first time! I’ll be back!

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Wash cur and blow dry plus straightend

Steph Brewer
30th Aug 2024
5.0
Appointment verified by SaloniQ Software

Not sure

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Amazing

Sam Long
19th Aug 2024
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

The salon is so amazing . They make you feel amazing they are the best salon to go to. They are truly amazing. I could not fault them at all. They are the best salon I have been to for a long time truly 5⭐️.

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Another good hair cut!

Rachel Leach
15th Aug 2024
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Really pleased my curly/wavy haircut. I love the relaxed atmosphere of the salon and all the plants everywhere!

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Fab experience

Sian Barfield
11th Jul 2024
Team Member: millie
5.0
Appointment verified by SaloniQ Software

Fab salon.lovely staff very relaxed atmosphere and amazing cut and colour strongly recommend.

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Curly cut

Deb
10th Jul 2024
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Omg! Amazing 🤩 the welcome the service the hair wash and the hair I am so pleased with it! Gemma gave advice and I’m so glad I went with it and trusted her! Can’t wait for my next appointment thank you xx

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The brightness I have always wanted!

Rachel Lewis
1st Jul 2024
Team Member: millie
5.0
Appointment verified by SaloniQ Software

Thank you for taking me through every detail and knowing exactly what I wanted :)! Already can’t wait to come back!

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At ease and authentic

Catherine Weller
29th Jun 2024
Team Member: millie
5.0
Appointment verified by SaloniQ Software

I always feel at ease at the salon…they chat to me when I’m not working and leave me be when I am. They just instinctively know how to adjust the mood to suit yours…and yet it’s a little bit kooky…but that’s the magic…it just works…and then the hair? Well that’s always fabulous. Without a doubt the best salon in Swansea ⭐️

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A refreshing experience

Delyth Hughes
27th Jun 2024
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Well, after a lot of research, I chose to come to Gemma for my first ever curly cut, and am so delighted that I did! She is a font of curly knowledge and exactly what this fifty-four year old woman - who has only had curly hair since I embraced my natural greys last year - needed. Her experience with hair is evident, her explanations thorough (and so much more understandable than any curly girl on social media), and she spent a lot of time with me, discussing my current haircare regime - as well as giving tips on what I can do to make my curls more manageable and luxuriant. She was brilliant!

And, as well as all that, the salon itself was the most friendly and least intimidating I've ever been to - and I've been to a lot! Loved that us customers sat around a giant wooden table, with mugs of coffee, and not a mirror in sight (a bonus when you've a body whose contours are similar to a cottage loaf!), as the genial stylists worked on making us look - and more importantly feel - fabulous. We chatted, laughed, and it was genuinely the most enjoyable, and relaxed, experience that I've ever had in a hairdressers.

This was a five star experience on all counts. And I'm really looking forward to my second appointment next week when Gemma will be doing part 2 of her curly process - the curl-by-curl cut. Simply epic! 👏👏👏

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Amazing

Anonymous
26th Jun 2024
5.0

Amazing absolutely loved it

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Amazing

Anonymous
26th Jun 2024
5.0

Amazing absolutely loved it

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The best

Anonymous
19th Jun 2024
5.0

Would recommend this hairdresser to everyone!! I had Gemma to do a complety different haircut on myself showed her the inspiration and she made it happen. It's been a few weeks since and still my hair looks incredible it's honestly the best haircut experience I have ever had her work is second to none!! Lovely welcoming hairdressers and such a lovely person too. This is definitely my go to hairstyle now I'm overjoyed thank you so so much gem xx

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Super Salon

Alison Kerr
17th Jun 2024
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

A friendly salon with excellent staff and relaxed atmosphere without losing the air of professionalism and expertise. I'm absolutely thrilled with my haircut after years of disappointment at other salons. I'll be back!

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Best place for great hair by compassionate sylists

Sam Lyle
9th Jun 2024
Team Member: millie
5.0
Appointment verified by SaloniQ Software

I always get great service and but I was blown away listening to how the team engaged with a customer who was really struggling with her appearance and self esteem. It's always possible to sit in front of a mirror but their default is the no mirror haircut. Perfect for those of us who struggle to look in the mirror when having a haircut (or any other time!).

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