Optima Hair Specialists Ltd

52 Frederick Road, Edgbaston, Birmingham, West Midlands, B15 1HN

About us

You’ve come this far in search of a solution for your hair loss problems – you’re reading this – so what should you expect when taking the next step to overcoming your hair loss dilemma?

Thousands of our clients – both men and women have been where you are now – at a crossroads, feeling anxious and wondering whether to contact us. Let’s put it this way, you have absolutely nothing to lose and everything to gain.

In simple terms, we put you at the centre of everything we do – we literally transform your life. We rejuvenate your appearance and restore your confidence levels and self-esteem. It’s a wonderful experience for both you and us.

Read more...

Opening hours

Monday 10:00 - 20:00
Tuesday 10:00 - 20:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 20:00
Friday 10:00 - 18:00
Saturday 10:00 - 15:00
Sunday Closed

Reviews

4.91
697 verified reviews
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Value
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Made to feel like human again

R
5th Nov 2026
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Elyssha is amazing as are the other stylists. Very experienced and knowledgeable and I feel like I'm human once again!!!! Top reception otion service too!!!

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Hair refresh

Susan Polan
22nd Oct 2026
Team Member: Charlotte
5.0
Appointment verified by Shortcuts Software

Great service.

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Response from Optima Hair Specialists Ltd

thanks susan : we aim to please :-)

Refusion

Paul Blackmore
21st Oct 2026
Team Member: Charlotte
5.0
Appointment verified by Shortcuts Software

Excellent stylist.spoke with Pete &Karen, wonderful day.

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Response from Optima Hair Specialists Ltd

it was lovely to chat Paul, and to thank you for 20 years of being with us! your a star!!!

"Every visit is a wonderful learning adventure!"

LJ
20th Oct 2026
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

5 stars honestly isn't enough! Not only does Elyshha give the most perfect trim every single time, but every visit is also basically a full on education lesson — yesterday we were deep diving into how absolutely incredible the human brain is, how it magically turns thoughts into sentences, how we know exactly what to say, when to laugh, even when to blink! Plus I got the insider scoop on Miss World sizes 10 & 12 AND learned exactly how to make the perfect pizza — and why it actually tastes even better the next day. If she'd been my teacher for my A-levels I'd have aced everything first time round. Amazing hair AND I leave feeling smarter every single time! Absolute legend! Top dog!

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Response from Optima Hair Specialists Ltd

Your mental but we love you! :-)

Mr

Paul Pattison
20th Oct 2026
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Always very good

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Response from Optima Hair Specialists Ltd

thanks Paul!

Laser

Darren Cheslin
18th Oct 2026
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming friendly and helpful

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Response from Optima Hair Specialists Ltd

thanks daz

Refusion

Paul
18th Oct 2026
Team Member: Charlotte
5.0
Appointment verified by Shortcuts Software

Always a pleasure visiting optima never a chore. The ladies at reception are always super friendly, welcoming and helpful . My refusion with Charlotte was easy going and chilled i felt at ease all the time no awkward quiet moments.
Again this experiance would not have been possible without the man the legend Pete.. As i previously stated before there are plenty of hair loss business out there but only one clear winner in my opinion optima ! You can try the rest but optima is the best ! Thank you Pete and the optima family .

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Response from Optima Hair Specialists Ltd

Thanks Paul how lovely are those words!!! we Appreciate you!!!

Excellent

Andrew
18th Oct 2026
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

A brilliant job as usual

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Response from Optima Hair Specialists Ltd

good old Elyssha!

Excellent

Kathy Greenfield
17th Oct 2026
Team Member: Jade
5.0

Very pleased with my hair today!

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Response from Optima Hair Specialists Ltd

thanks kathy, always love seeing you!

Hair cut

JS
17th Oct 2026
Team Member: Elyssha
5.0

5 ster

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Response from Optima Hair Specialists Ltd

shes the best!

Exceptional Service

John
8th Oct 2026
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Everyone involved delivered first rate customer service.
Pre appointment support and contact was excellent. Thank you Jo!
Ladies on reception were friendly, professional and helpful!
Elyssha - cannot sing her praises enough. Listened to my requirements in styling, gave good, clear advice, and cut the unit perfectly.

Have worn units for about 3 years. Came home and bf said 'that is the best unit and best cut I've seen on you'.

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Response from Optima Hair Specialists Ltd

thanks for your kind words John :-) we are a bunch of different people with the sae goal to make everyone happy!

Legend

Justin wedgbury
7th Oct 2026
Team Member: Rhead
5.0
Appointment verified by Shortcuts Software

Rhead. Legend. End of story

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Response from Optima Hair Specialists Ltd

and covered in tattoos! :-)

The best

Zoe
7th Oct 2026
Team Member: Catherine
5.0
Appointment verified by Shortcuts Software

Catherine is so gentle and caring

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Response from Optima Hair Specialists Ltd

we think so too!

Fitting

Chris Wright
6th Oct 2026
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Wonderful work once more , Karen really listens to your instructions and creates the exact style you want

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Response from Optima Hair Specialists Ltd

Karen is the yoda in the hair replacement industry!

Another excellent job

Sanjay
6th Oct 2026
Team Member: Charlotte
5.0
Appointment verified by Shortcuts Software

Top job, top place , friendly staff

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Response from Optima Hair Specialists Ltd

Thanks Sanjay!

Great fitting and styling by Karen

Trevor
6th Oct 2026
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

This was my first hair system fitting and I was quite apprehensive to start with. I was made to feel comfortable by Sue before Karen got to work. As soon as Karen arrived she put me at ease and explained the process. The conversation was free flowing and easy, which made the time pass quickly. She was also very accommodating when asked if my wife could come to see the final result. I must say that we were both delighted with Karen's work. She was also very informative about the options for looking after the hair system and not pushy at all with the sale of the Optima products. Nevertheless I decided that it was best to start off by using the recommended products. I'm now even happier after spending a day with my new hair. Thank you so much for my new hair, as it is so much easier to go out with confidence, without all the effort in trying of cover up the gaps.

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Response from Optima Hair Specialists Ltd

Thanks for the lovely words Trevor :-) Karen certainly has the full 40 years experience as you experienced!

we love hearing feedback so thank you and welcome to the hair club!!

These guys are the best

Steven
3rd Oct 2026
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

These guys know their stuff, the best in the business by far

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Response from Optima Hair Specialists Ltd

Thank you Steve!

Excellent!

Michael Coote
2nd Oct 2026
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

The quality of his work and the warmth and friendliness of who he is are both outstanding!

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Response from Optima Hair Specialists Ltd

thanks mike , means alot to hear Dale is doing great xx

Always a pleasure

Justin wedgbury
15th Sep 2026
Team Member: Catherine
5.0

Lovely lady, lovely appointment

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Response from Optima Hair Specialists Ltd

Aww bless our Catherine :-)

Happy days

Justin wedgbury
15th Sep 2026
Team Member: Rhead
5.0
Appointment verified by Shortcuts Software

Great bloke, great cut. The end.

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Response from Optima Hair Specialists Ltd

Great client, great banter, best builder, the end -)

New system

Stephen Mumby
15th Sep 2026
Team Member: Rhead
5.0
Appointment verified by Shortcuts Software

Really pleased excellent experience as always.

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Response from Optima Hair Specialists Ltd

Thanks Stephen :-)

Hokey Cokey Dokey!

LJ
29th Aug 2026
Team Member: Elyssha
5.0

Shoutout to my hairstylist Elyshha! She gives me French‑fry sideburns, next‑day pizza hair magic, Miss World curves, and a hokey‑cokey blow dry performance. Anyone booked in with this fantastic prehistoric stylist, you must try the hokey cokey method, it genuinely works!

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Great service again

Coxy Hussain
28th Aug 2026
Team Member: Rhead
5.0
Appointment verified by Shortcuts Software

Seamless experience from start to finish. The staff are great, very friendly, down to earth and easy to have a conversation with. Always made to feel welcome!

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Response from Optima Hair Specialists Ltd

Thanks Coxy that means alot to us :-)

Jade is a master

Stuart
28th Aug 2026
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Jade did me a fitting of a new system and after trying other companies I can only say WOW ! She’s a true expert , my wife said it’s the best it’s ever looked ! Thank you Jade

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Response from Optima Hair Specialists Ltd

Thank so much stuart! they are masters at their craft for sure!

How did you do

Irene Flynn
27th Aug 2026
Team Member: Elyssha
5.0

Great service… efficient and friendly

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Response from Optima Hair Specialists Ltd

As she always is :-)

Extra effort gets results

Mark
27th Aug 2026
Team Member: Charlotte
5.0
Appointment verified by Shortcuts Software

When I visit OHS usually get allocated a stylist about a month before and I do like my hair cut but the gents stylists and they were fully booked, the good news is I was extra impressed with the quality and attention to detail taken with the short hair cut and getting the correct colour tonew just right , which is always a time driven thing and Charlotte pushed to leave a bit extra time with my grey Tones, a 5 stars ⭐️ result

Less of hairstylist skill , I know burnI’m Specific about my tea and she was always prepared to listen to my preferences and make it exactly how I like it with no fuss?! :)

Thanks just need a wagon wheel with it next time ! 😁

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Response from Optima Hair Specialists Ltd

Thanks so much for your very detailed review! :-) We have wagon wheels! make sure to ask for one next time!!!

Refusion 24.08.26

Neil
25th Aug 2026
Team Member: Charlotte
5.0
Appointment verified by Shortcuts Software

Very good service thank you 😀🙏

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Response from Optima Hair Specialists Ltd

thanks Neil :-)

Going above the customers needs

Mark
30th Jul 2026
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

Great services and I always get offers
Hospitality with a brew and this appointment meant I genuinely Missed my lunch and
Left at home, after I’d mentioned this mishap
Dale came to rescue my
Dilemma.

He made sure I had a share of his Lunchtime biscuits 🍪 stash (half a packet) thank you
for giving up your Treat Reserves.

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Response from Optima Hair Specialists Ltd

Bless Dale's heart for feeding you!! :-)

Marvellous again

Kathy
28th Jul 2026
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Wonderful as usual.

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Response from Optima Hair Specialists Ltd

as are you kathy :-)

Hair refusion

Anonymous
10th Jul 2026
5.0

10/10 excellent as always.

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Response from Optima Hair Specialists Ltd

thank you ! :-)

5 star

Dan
26th Jun 2026
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Brilliant as always

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Response from Optima Hair Specialists Ltd

she's a star mate!

Superb appointment yet again.

Stephen Eaton
12th Jun 2026
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Another absolutely brilliant appointment. Karen just makes you feel so special. And styles my hair, the way I love it.
Thank you so much Kaz.

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Response from Optima Hair Specialists Ltd

thanks Steve!!!!

New system

Paul
20th May 2026
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

I had a new hair system fitted by Ellise and i must say that i am still happy with the cost effective and quality of the system and service provided.

I said it once and I will keep saying it again Pete you are a true legend in sourcing these hair systems and the birth of optima !

I have heard a few horror stories from a few people having hair systems from various hair system providers that have tried to emulate the professionalism and quality of Optima hair and have not been happy with the quality and service provided.

As my old mother use to say cheapness is not necessarily greatness thank you again to Pete the legend and the optima crew for providing a great service that has changed people's lifes for the better.
Long live Pete the legend and the optima hair legacy!

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Response from Optima Hair Specialists Ltd

Hey Paul, what amazing words thank you! We love feedback like this ! :-)

Fusion 05.05.26

Neil
6th May 2026
Team Member: Rhead
5.0
Appointment verified by Shortcuts Software

Very pleased with the work by Rhead. Thank you! 🙂

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Response from Optima Hair Specialists Ltd

Thanks Neil he is a diamond!

Refusion

Paul Blackmore
16th Apr 2026
Team Member: Rhead
5.0
Appointment verified by Shortcuts Software

Very good

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Response from Optima Hair Specialists Ltd

thanks paul :-)

Great place for hair

Rio
15th Apr 2026
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

I have been going here ever since I was 21. It's been 15 years and I cannot complain. There is no rush and you can work together with stylists to achieve your look. Highly recommended

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Response from Optima Hair Specialists Ltd

Hey rio.... thanks for the kind words! 15 years!!! really! that makes you 50 then!! :-)

Perfect 👌

Mark Carter
14th Apr 2026
Team Member: Lucy
5.0
Appointment verified by Shortcuts Software

Thanks for a great hair cut... !!

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Response from Optima Hair Specialists Ltd

we love lucy too mate!!!

True Professional

Kevin
13th Apr 2026
Team Member: Fotini
5.0
Appointment verified by Shortcuts Software

I found Fotini a true professional, like all the stylists at Optima simply the best in the business from their attention to detail, friendly yet professional, superb cut and service right from start to finish..
Fotini is highly recommended!

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Response from Optima Hair Specialists Ltd

awww thanks Kev for the amazing review! we love you tooo!!!

Simply Perfect!

Steven Sciberras
29th Mar 2026
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Outstanding service and simply perfect as ever. Elyssha is a credit to the company.

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Response from Optima Hair Specialists Ltd

She's our little Dinosaur magician :-)

Good service

Philip Trickett
27th Mar 2026
5.0
Appointment verified by Shortcuts Software

Excellent service

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Response from Optima Hair Specialists Ltd

thanks Phil :-)

Great results as always

Phil
25th Mar 2026
5.0
Appointment verified by Shortcuts Software

Amazing service, prices and results. This place never disappoints.

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Response from Optima Hair Specialists Ltd

Thanks for the kind words Phil :-)

Replacement piece

David Nash
25th Mar 2026
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Excellent stylist as always

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Response from Optima Hair Specialists Ltd

Thanks David! :-)

Re. Hair system

Raj Chopra
12th Mar 2026
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

He is talent for getting things right the first time, and every visit leaves me feeling as though I’m part of your extended family. I’ve never left disappointed – you always manage to understand exactly what I want, and your professionalism and attention to detail shine through each time.

Not only are you incredibly skilled and tidy in your work, but you also create such a welcoming atmosphere that makes every experience memorable. You really deserve gratitude all the time for your dedication and the way you consistently go above and beyond. Well done, and thank you for making a difference. Keep up the fantastic work, bro!

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Response from Optima Hair Specialists Ltd

Awwww Raj that means the world to Dale and us :-) thanks so much for writing such a detailed review, we appreciate you, value you and thankful to you for trusting in us! your a top bloke thank you !

Re. Hair system

Raj Chopra
12th Mar 2026
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

I wanted to take a moment to express my gratitude for the exceptional service I’ve consistently received. I can honestly say that they are an amazing person, always ready to lend a hand and often helping me out of tricky situations. In my experience, they are easily one of the best hair stylists I know. Their attention to detail is impressive – a real perfectionist whose work is always tidy and polished.

It’s clear to me that they deserve far more recognition for the dedication and skill they bring to their job. The only thing I wish is that I could book appointments with them more often! It seems that their talent hasn’t gone unnoticed, as they’re always fully booked.

Thank you for being such a fantastic and professional person. Your hard work and positive attitude truly make a difference!

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Response from Optima Hair Specialists Ltd

another amazing review thank you Raj, she is a special talent our Dave! We are only as good as our clients and you are a pleasure to deal with and we love seeing you, always making us a laugh. We appreciate you so much thank you. :-)

Re. Hair system

Raj Chopra
12th Mar 2026
Team Member: Ellise
4.0
Appointment verified by Shortcuts Software

I wanted to take a moment to share some feedback regarding my recent experiences. The person I am referring to is truly wonderful, always going above and beyond to make sure everything runs smoothly. Every visit I’ve had has been fantastic, with no complaints whatsoever. Their efficiency meant I was never left waiting and my appointments were handled quickly and professionally.

I did attempt to add them to my appointment list for future visits, but unfortunately it looks like their schedule was already fully booked. It’s a testament to their popularity and the high standard of care they provide.

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Response from Optima Hair Specialists Ltd

Thank you Raj, you are a superstar! i love reading your feedback mate, honest and from the heart! :-) Ellise is amazing!

Fitting

Stuart Evans
11th Mar 2026
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Super job very professional.

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Response from Optima Hair Specialists Ltd

thanks stuart :)

New system

Lloyd
10th Mar 2026
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

Well what can I say, What a absolute pleasure it was to have my new system fitted and cut in by Ellise, First time I’ve been booked in with Ellise so was feeling nervous/apprehensive but once in the chair and started chatting felt at ease and made to feel comfortable, Listened to what ever requirements i had and gave advise on style and how to manage when waking up with the dreaded bedhead, Was really satisfied and happy with the final result, I couldn't recommend Ellise highly enough, Would be more then happy to be placed with Ellise in the future.

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Response from Optima Hair Specialists Ltd

Thanks Lloyd, Ellise is amazing and glad to hear she lived up to your first appt with her. :-)

Fitting 09.03.26

Neil
10th Mar 2026
Team Member: Charlotte
5.0
Appointment verified by Shortcuts Software

Very good and thank you to Charlotte for making me look great again! 😊

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Response from Optima Hair Specialists Ltd

Our lottie is a treasure!!

Refusion

Aqueel
8th Mar 2026
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

As always excellent service

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Response from Optima Hair Specialists Ltd

Thanks Mate , shes a good un our dave!

First Class Hair Dresser

Anne Burchell
8th Mar 2026
Team Member: Fotini
5.0
Appointment verified by Shortcuts Software

Fotini is a totally brilliant hairdresser.
I always come out feeling so good . Not only is she a great hairdresser she is a lovely human being. The girls in reception are so welcoming as is Pete the owner.

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Response from Optima Hair Specialists Ltd

Awwww thanks Anne, we LOVE you too! xxx