Optima Hair Specialists Ltd

52 Frederick Road, Edgbaston, Birmingham, West Midlands, B15 1HN

About us

You’ve come this far in search of a solution for your hair loss problems – you’re reading this – so what should you expect when taking the next step to overcoming your hair loss dilemma?
Thousands of our clients – both men and women have been where you are now – at a crossroads, feeling anxious and wondering whether to contact us. Let’s put it this way, you have absolutely nothing to lose and everything to gain.
In simple terms, we put you at the centre of everything we do – we literally transform your life. We rejuvenate your appearance and restore your confidence levels and self-esteem. It’s a wonderful experience for both you and us.

Read more...

Opening hours

Monday 10:00 - 20:00
Tuesday 10:00 - 20:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 20:00
Friday 10:00 - 18:00
Saturday 10:00 - 15:00
Sunday Closed

Reviews

4.91
513 verified reviews
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Wouldn’t go anywhere else

Anonymous
9th Nov 2024
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Been coming here for a few years and everything about the place is top notch , they can’t do enough for you from Sam on reception who is new and just the nicest person and always looks after me with a cup of tea 👌🏼

The whole experience with Optima is the best, I can see from reviews on here so many people say the same but I can also see a couple of moaners , from someone who has tried most of the companies out there they don’t know the difference between a caring company and a rip off company , Optima are so kind and caring and Karen leads the way with her unbeatable skills .

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Ok

Anon
30th Oct 2024
2.0
Appointment verified by Shortcuts Software

Brilliant stylist, everything else awful, not the first time I’ve been disappointed

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Response from Optima Hair Specialists Ltd

Hi, thanks for your feedback, can you email [email protected] to give us more info please.

really appreciate the honesty and would love to hear about your experience in detail. many thanks

Laser

Darren Cheslin
27th Oct 2024
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming friendly and very helpful.

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Response from Optima Hair Specialists Ltd

Hey Darren! Thank you for your lovely words! We look forward to seeing you again soon :)

Refusion

Paul Blackmore
27th Oct 2024
Team Member: Claire
5.0
Appointment verified by Shortcuts Software

Claire is very talented stylist and creates a lovely relaxed atmosphere.

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Response from Optima Hair Specialists Ltd

Hi Paul

Claire is amazing and she will love this thank you x

Refusion

Paul
18th Oct 2024
Team Member: Charlotte
5.0
Appointment verified by Shortcuts Software

This was my first time meeting Charlotte. She was very professional and friendly. And made you feel at ease she was very attentive and she cut my hair just how i wanted it another great addition to the optima family.!

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Response from Optima Hair Specialists Ltd

Hi Paul

lovely words about our Lottie , we think she is pretty special too! :)

Great as Per

Stacey
18th Oct 2024
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

Great lad, recommended me an alternate style which we both felt was better suited to current system. Thanks a lot mate- perfect service as always. Girls on desk fantastic as well always.

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Response from Optima Hair Specialists Ltd

Hi Stacey

thanks so much for your kind words about the whole crazy bunch we have here!

xxx

What a wonderful place

Lesley Duncan
16th Oct 2024
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

What a fantastic place and such beautiful people, their customer service is second to non. Always putting the customer first. This combined with a great work ethos, wonderful staff, not even to mention the charitable work that they do. Makes this place hard to beat. Highly recommended

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Response from Optima Hair Specialists Ltd

Hi Lesley :-)

thank you so much for your kind words , it means the world to us xxxx

What a wonderful place

Anonymous
16th Oct 2024
5.0

What wonderful beautiful people. They are, they are always striving to do the very best for their customers, no matter what it takes. This combined with fantastic staff, a wonderful customer service ethos, and skill. Not even mentioning the charitable work that they do. Makes them difficult to better. Very highly recommend

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Response from Optima Hair Specialists Ltd

Hi !
Thank you so much for taking the time to leave us such a kind review.

Our team at Optima strives to provide exceptional customer service and the highest level of skill to all our customers.

It means a lot to us that you acknowledge our efforts and values, including our charitable work. We are so grateful for your recommendation thank you :)

Laser

Darren Cheslin
16th Oct 2024
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming friendly and helpful.

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Response from Optima Hair Specialists Ltd

Thank you for your lovely words Darren! We look forward to seeing you again soon!

Mr

Steve
16th Oct 2024
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Fab

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Response from Optima Hair Specialists Ltd

Thank you so much Steve, we look forward to seeing you again very soon :)

Optima Clinic a place of hope

Mukith
15th Oct 2024
5.0
Appointment verified by Shortcuts Software

Optima has been more than just a hair clinic to me; it's been a lifeline. For over 17 years, they've been there, every step of the way. From the initial laser treatments that sparked hope to the hair replacement journey that transformed my confidence, Optima has consistently provided unwavering support and exceptional care.

I'll never forget the day I had to remove my hair unit due to health issues. It was a devastating blow. The world felt darker, and I retreated into a shell. But Optima was there, a beacon of light in the darkness. They listened, understood, and reassured me, reminding me that when I was ready, they would be waiting with open arms.

Thanks to their unwavering support and encouragement, I've rediscovered my strength. I've started laser treatments again, and I'm eagerly anticipating the day I can return to my hair replacement journey. With Optima by my side, I know I'll regain my confidence and be myself again.

Optima isn't just a clinic; it's a family. They've given me more than just hair; they've given me hope, support, and a renewed sense of self. I'm eternally grateful for their dedication and compassion.

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Response from Optima Hair Specialists Ltd

Thank you so much for sharing your journey with us Muks. We are so grateful to have you as a part of the Optima family for all these years!

We understand how challenging your experience has been, especially during the tough times. It’s incredibly rewarding to know that we have been a source of support and encouragement when you needed it most. Your resilience inspires us, and we’re honoured to be part of your journey toward rediscovering your strength and confidence.

Remember, you’re never alone; we’re here for you every step of the way! Thank you for being part of our Optima family. Your story is a reminder of why we love what we do. 😊

Professional

Kevin
13th Oct 2024
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

Fantastic service as always, so pleased with the cut and style with great attention to detail, a true professional, Ellise makes a great cup of tea...

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Response from Optima Hair Specialists Ltd

Thank you so much for leaving such a lovely review. We really appreciate your kind words! And yes, we agree with you that Ellise makes the best cup of tea! We are glad you enjoyed it during your visit.

We look forward to seeing you again soon :)

Laser

Darren Cheslin
12th Oct 2024
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming friendly and very helpful.

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Response from Optima Hair Specialists Ltd

Thank you so much Darren! We look forward to seeing you again soon :)

Brilliant as always!

Lj
11th Oct 2024
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

It's just an amazing pleasure to have my Barnet done at Optima! Everyone is absolutely amazing! Even managed to blag an appointment with Wednesday, even though i came on a Thursday! Work that out 🤣🤣🤣

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Response from Optima Hair Specialists Ltd

Thank you for leaving such a kind review! We are thrilled to hear that you enjoyed your visit :) Means the world to us!
we look forward to seeing you again soon, make sure you come on the right day next time 😉

Brilliant once again

Stephen Eaton
8th Oct 2024
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

As always... Made to feel really good, and really welcome.
Also saw Pete, on this occasion, and that's always good.
Another brilliant attendance at Optima.

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Response from Optima Hair Specialists Ltd

Hey Steve,

Its always such a pleasure having you in, thank you for your lovey words! We look forward to seeing you very soon! :)

Refusion

Majad Rashid
8th Oct 2024
Team Member: Charlotte
5.0
Appointment verified by Shortcuts Software

Excellent as always

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Response from Optima Hair Specialists Ltd

Hey Majad, thank you for your lovely review! I'll be sure to pass this on to our very talented Charlotte. :)

Fitting

Paul Blackmore
8th Oct 2024
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Karen is so skilled, very experienced and a great example for all staff.

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Response from Optima Hair Specialists Ltd

Hey Paul, she really is a superstar! Thank you for your lovely review. We look forward to seeing you soon!

Mr

Joe Iqbal
6th Oct 2024
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

Excellent stylists at Optima. Very friendly

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Response from Optima Hair Specialists Ltd

Hi Joe,Thank you for taking the time to share your experience! We're so glad to hear that you had an excellent experience with our amazing Elise. We strive to provide exceptional service and it's great to know that our friendliness was appreciated.
See you again soon!!

Refusion

Alex
5th Oct 2024
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

First time booked in with dale and he did a class job and took that extra time to ensure extra detail. Sam is also always great with sorting my bookings too when I have limited flexibility 🙏

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Response from Optima Hair Specialists Ltd

Hi Paul! We are thrilled to hear that our very talented Dale was able to go above and beyond to ensure you were satisfied with your visit.
Thank you for sharing your positive experience with our reception staff as well, we really appreciate your support and can't wait to have you back. We will pass on your lovely comments :)

Best wishes!

Made to feel great

Alan Worboys
2nd Oct 2024
Team Member: Claire
5.0
Appointment verified by Shortcuts Software

Every level of service is amazing, the girls at reception are polite and a great first point of contact, making me feel welcomed and relaxed, the my stylist went out of her way to accommodate me, I was extremely early for my appointment. Claire came from her break in order to get me sorted and back on the road for my long journey home.
The whole process makes you feel a million dollars and my stylist made the experience comfortable, relaxing and fun.
big THANKS to all

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Response from Optima Hair Specialists Ltd

Hey Alan thats brought a tear to our eyes thank you so much! :-)

We love you and thank you for always having faith in our little rabble! We bloody love you!!

Laser

Darren Cheslin
1st Oct 2024
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming friendly and helpful.

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Response from Optima Hair Specialists Ltd

Thank you for your lovely words Darren! We look forward to seeing you again soon!! :)

Refusion Reveiew

Ronan Festa
1st Oct 2024
Team Member: Izah
5.0
Appointment verified by Shortcuts Software

Izzy was friendly and professional throughout the process and hope to have her again in the future!

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Response from Optima Hair Specialists Ltd

Thanks Ronan :-) Izah is a little star !

You put smile on my face

elizabeth Teeling
1st Oct 2024
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

She put smile all time when i visited salon

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Response from Optima Hair Specialists Ltd

Awwwww Elizabeth we always aim to make everyone smile :-)

Refusion

A
29th Sep 2024
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Simply the best

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Response from Optima Hair Specialists Ltd

yes she is!!!! :-)

Great service.

Susan Polan
28th Sep 2024
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Super skills and lovely person.

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Response from Optima Hair Specialists Ltd

Hi Susan... awww thank you , we think she is pretty special too :-)

Always very good

Paul Pattison
27th Sep 2024
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Just as good as always

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Response from Optima Hair Specialists Ltd

Hi Paul, the old girl does us proud as you know!

The best place

R L
27th Sep 2024
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

I have been a client for 13 years having having been to so many hair replacement places. I cant fault Pete and the awesome staff. Highly recommended.

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Response from Optima Hair Specialists Ltd

thanks RL for your kind words, 13 years and you still see how we have your back , sorry to hear you got ripped off lately elsewhere, some people have no heart as we see, big love mate x

Hair

Lexi
25th Sep 2024
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Optima is exceptional service . I’ve been with them many years all the staff are lovely and jade is fabulous

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Response from Optima Hair Specialists Ltd

Lexi, thank you so much, we love you !!!! thanks for your loyalty we really appreciate you xxxxx

Excellent

Andy hindle
22nd Sep 2024
Team Member: Maria
4.5
Appointment verified by Shortcuts Software

Very good

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Response from Optima Hair Specialists Ltd

thanks andy she will love that!

10/10

Shery
22nd Sep 2024
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

10/10
As always 9 years and still going strong

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Response from Optima Hair Specialists Ltd

Sherry... we love you bro!!!

Refusion

Rajinder kaur
20th Sep 2024
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

I visited Optima Hair Specialist on Thursday 19th September 2024. The support and service I received was exceptional. The support is person cantered and you have amazing staff who look after my needs. I really appreciate that Pete created this service so that myself and other people can live a full life knowing that their hair loss doesn’t affect their daily life. Your staff care and are compassionate and take care of my hair and go the extra mile to make sure I am happy with the results. Thank you from the bottom of my heart for the continuous excellent service you provide and I would recommend you to anyone who has hair loss issues. Love from Raj xx

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Re fusion

Rajinder kaur
20th Sep 2024
Team Member: Elyssha
4.0
Appointment verified by Shortcuts Software

I visited Optima Hair Specialist on Thursday 19th September 2024. The support and service I received was exceptional. The support is person cantered and you have amazing staff who look after our needs. I really appreciate that Pete created this service so I can live a full life knowing that my hair loss doesn’t affect my daily life any more. Your staff care and are compassionate and take care of my hair and go the extra mile to make sure I am happy with the results. Thank you from the bottom of my heart for the continuous excellent service you provide and I would recommend you to anyone who has hair loss issues. Love from Raj xx

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Response from Optima Hair Specialists Ltd

Dear Rajinder,

Thank you so much for taking the time to leave such a beautiful review. We are delighted to hear that your recent visit was exceptional and that you felt loved and well taken care of by our team. It means a lot to us that our services have had such a positive impact on your daily life and we are grateful for your recommendations :-)

As you know all of us take great pride in providing compassionate and personalized services to all our clients.

We appreciate your kind words thank you!

Take care and we look forward to seeing you again soon.xxxxxxxxxxxxxxxxxxxxxxxxxxx

Great service

LF
19th Sep 2024
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Lovely people, service and atmosphere

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Response from Optima Hair Specialists Ltd

Awwwwwww thank you so much LF :-) xxxxxxx

Refusion

Paul
17th Sep 2024
Team Member: Claire
5.0
Appointment verified by Shortcuts Software

I had the pleasure of experiencing Claire for my refusion . She was professional and considerate at all times.

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Response from Optima Hair Specialists Ltd

Thanks Paul, we love Claire too!!!!

Exceeded my high expectation

Parveen
14th Sep 2024
Team Member: Charlotte
5.0
Appointment verified by Shortcuts Software

Charlotte did my refusion for the first time , she was amazing as I needed a colour as my unit was looking too warm , she was very thorough on asking what shade I wanted . Even styling my hair she did everything I asked and more . She was very accommodating and I can honestly say I left optima feeling soo happy . Lovely stylist who didn’t rush anything and was very happy to make the small changes if needed . Thank you Charlotte will definitely be booking in with you in the near future .

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Response from Optima Hair Specialists Ltd

Hi Parveen,

Thank you so much for leaving this lovely review about your experience with Charlotte.

We're glad that Charlotte took her time to understand your desired color and style and was able to accommodate any adjustments needed. We'll definitely pass on your kind words to her thank you :-)

We can't wait to have you back at our home in the near future!

Excellent…against n!

Michael Coote
11th Sep 2024
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

The lady who did my hair is CHARLOTTE and she is not listed with your other stylists. She was EXCELLENT! She listened well, was warm and friendly and made sure that she was fulfilling my expectations for my hair.

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Response from Optima Hair Specialists Ltd

Hi Mike

Thank you for taking the time to leave us a review. We're glad to hear that you had a positive experience with our Lottie! .

We appreciate your kind words about Lotties skills and customer service. It's great to know that she listened to your requests and delivered the results you were looking for. We'll be sure to pass along your amazing compliments to her.

all the best mate

Refusion

Majad rashid
8th Sep 2024
Team Member: Fotini
5.0
Appointment verified by Shortcuts Software

Excellent A’s always
Please double check the stylists name, who I had

Thanks

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Response from Optima Hair Specialists Ltd

Hi Majad,

Thank you for leaving such a kind review for our Greek legend! You got the name right!!!

see you soon!

Mrs

Karen Creba
7th Sep 2024
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Absolutely wonderful and very professional. Enjoyed my time and thrilled with my hair.

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Response from Optima Hair Specialists Ltd

Hi Karen,

Thank you so much for leaving such a kind review for our 'Dave' . We are overjoyed to hear that you had a wonderful experience with all of our team and that you are thrilled with your hair. :)

we love you Kazza!

:-)

Brilliant again

Stephen Eaton
6th Sep 2024
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Always made to feel brilliant at Optima.
Always love coming here.

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Response from Optima Hair Specialists Ltd

Hi Stephen

We always love seeing you at Optima! Even with the fact you support that crap Man Utd we dont mind letting you on the premises! :-)

Your always a pleasure to deal with and everyone here loves you!

Perfect! As always.

Stephen Mumby
4th Sep 2024
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Perfect! As always, lovely relaxing atmosphere, new unit this time ! Couldn’t be happier, had a lovely chat with Karen.

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Response from Optima Hair Specialists Ltd

Hi Stephen,

Thank you for taking the time to write such a wonderful review! We are delighted to hear that you had a great experience. We take great pride in providing a relaxing atmosphere for our clients and are glad to hear that you enjoyed it.

Karen... nearly 40 years experience in this field says it all , We will make sure to pass on your kind words to her. :)

Same as..

Justin wedgbury
3rd Sep 2024
Team Member: Rhead
5.0
Appointment verified by Shortcuts Software

Always a pleasure. Easy, chilled, productive and quality cut as usual.

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Response from Optima Hair Specialists Ltd

Hey Justin,

Thank you for your lovely review. Its always an absolute pleasure when you come in :-)

We look forward to seeing you again soon!!

Refusion

Paul Blackmore
1st Sep 2024
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

Excellent service

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Response from Optima Hair Specialists Ltd

Thanks for your kind words Paul :)

Hair

Rhoda
30th Aug 2024
Team Member: Maria
5.0

Thank you, Maria. You did a wonderful job. So many compliments!

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Response from Optima Hair Specialists Ltd

Hi Rhoda,

Thank you so much for your kind words! We are thrilled to hear that you received so many compliments after your visit with Maria. We always strive to provide top-notch services and it means a lot to us when our clients are happy with the results.

Thank you for choosing our family and we look forward to seeing you again soon.

love always x

Hair system

Raj
30th Aug 2024
Team Member: Ellise
4.0
Appointment verified by Shortcuts Software

Very professional, gets things done fast. Friendly welcoming atmosphere

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Response from Optima Hair Specialists Ltd

Always lovely to see you raj :)

The Best People!

Lj
25th Aug 2024
Team Member: Fotini
5.0
Appointment verified by Shortcuts Software

11 years with Optima and today was my very first 10am early appt! I am not a morning person and dreaded it but the experience from the amazing people at Optima kept me awake with delight! 8 members of staff acknowledged me from
Jade waving to me as i was preparing to doze of in car as i got there early, to Nicole and Sam at reception to the amazing returning Fotini sorting my Barnet out! Emma popped into have a chat to seeing the awesome Annie and then chatting with Boss man Pete who genuinely cares about all his clients, and not forgetting banter with Wednesday on Instagram later! Where else would 8 members of staff treat you like their own? I am so grateful to have found this place! These guys rock!

God bless everyone at Optima!

(Oh I did go back to bed when i got home 🤣🤣🤣)

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Response from Optima Hair Specialists Ltd

Hey Dude

what an amazing review!!!! Thank you so much for your kind words!

We love everyone that comes through our doors, we dont see ourselves as a hair loss clinic, more of a healing centre for those of us that have suffered at the hands of the dreaded hair loss feelings.

thank you mate we really appreciate your loyalty :)

My recent visit

Steve Lauda
24th Aug 2024
Team Member: Maria
5.0
Appointment verified by Shortcuts Software

Maria is amazing . Friendly and professional . Her expertise shows through and I am always delighted with the end result. We chat and it’s always a pleasure to see her . Thanks Maria x

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Response from Optima Hair Specialists Ltd

Hi Steve,

Thank you so much for taking the time to leave such a kind review! We are so happy to hear that you had such a positive experience with our very talented Maria. We agree, chatting with Maria is always a pleasure and we are glad she was able to make your visit not only professional, but enjoyable as well!!

Thanks again for your support and we look forward to seeing you again soon. :)

Feel good factor

Melvyn
24th Aug 2024
Team Member: Rhead
4.5

Ohs experience

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Response from Optima Hair Specialists Ltd

Hi Melvyn,

Thank you so much for taking the time to leave us a review! We are thrilled to hear that you had a great experience at our salon. We look forward to seeing you again soon! :)

Refitting

MUNA Hussein
24th Aug 2024
Team Member: Jade
4.5

I had an appointment for a refusion but wanted a refitting. Izah kindly did a refitting. Jade cut and styled my hair beautifully. I've had many compliments. A huge thank you to jade and izah

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Response from Optima Hair Specialists Ltd

Hi Muna,

Thank you for taking the time to leave us such a lovely review. We are so glad to hear that you were happy with the fitting done by our very talented Izah & Jade. We will make sure to pass along your compliments to them!

Thank you again for your kind words and we look forward to seeing you again soon! :)

First review

Teresa Ball
24th Aug 2024
Team Member: Claire
5.0
Appointment verified by Shortcuts Software

I have been coming to optima for many years, but this is the first time I have left a review … the stylist Claire, I believe is relatively new to the team, but you wouldn’t have known , she was professional and friendly and we had a bit of a laugh - a good experience in what can sometimes be filled with anxiousness and anxiety
Thank you Claire - and don’t forget to check out shared home ownership

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Response from Optima Hair Specialists Ltd

Hi Teresa,

Thank you so much for taking the time to leave us your first review!! We truly appreciate your loyalty and we are thrilled to hear that you had a good experience with Claire during your recent visit. We'll be sure to pass along your kind words to her. :)

Thank you for your continued support and we look forward to seeing you again soon!!

Mr

Paul Pattison
23rd Aug 2024
5.0

Good as ever

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Response from Optima Hair Specialists Ltd

Hi Paul ,

Thank you for taking the time to leave us such a lovely review. We are thrilled to hear that you had a great experience with us! We look forward to seeing you again soon for your next hair appointment! :)