Optima Hair Specialists Ltd

52 Frederick Road, Edgbaston, Birmingham, West Midlands, B15 1HN

About us

You’ve come this far in search of a solution for your hair loss problems – you’re reading this – so what should you expect when taking the next step to overcoming your hair loss dilemma?

Thousands of our clients – both men and women have been where you are now – at a crossroads, feeling anxious and wondering whether to contact us. Let’s put it this way, you have absolutely nothing to lose and everything to gain.

In simple terms, we put you at the centre of everything we do – we literally transform your life. We rejuvenate your appearance and restore your confidence levels and self-esteem. It’s a wonderful experience for both you and us.

Read more...

Opening hours

Monday 10:00 - 20:00
Tuesday 10:00 - 20:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 20:00
Friday 10:00 - 18:00
Saturday 10:00 - 15:00
Sunday Closed

Reviews

4.91
604 verified reviews
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Value
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Snip, Sass & Absolute Class!!!

LJ
25th Oct 2025
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

She snipped and teased with ancient grace, A Wednesday stare, an Amy face. Alyshha Dixon's shine, Aunty Faffra’s faffingness! Now I’ve got mythic, monster hair. She loves her dinos, fierce and bold - My strands now shimmer, sleek and cold. Reception queens? They booked with might, My future’s set, my scalp feels right.

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Always top draw

Imran Gill
21st Oct 2025
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

Dale is wonderful. A grate stylist and knows exactly what he’s doing. Thank you Dale for being friendly and always reassuring.

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Response from Optima Hair Specialists Ltd

Thanks Imran for your comments to Dale, he will be chuffed :-)

Marvellous as usual

Kathy
21st Oct 2025
Team Member: Charlotte
5.0
Appointment verified by Shortcuts Software

Charlotte was cheerful and friendly. She made a lovely job of my hair. A lovely receptionist helped me with future appointments.

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First class service

Jules
18th Oct 2025
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

As always looked after from start to finish
First class service

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Response from Optima Hair Specialists Ltd

Thanks :-) we thinks she's great too!!! :-)

Not the outcome I was hoping for

Dalbir Rai
16th Oct 2025
3.5
Appointment verified by Shortcuts Software

I had a new system fitted last month and it was a longer length than normal? at the time I wasn't sure if it was too long but was advised to let it settle and then we can always go shorter at next refusion appointment which made sense. So I brought my next refusion appointment forwards as I wanted the length a little shorter from the sides and back. I was really excited and looking forward to finally having it at the correct length in time for my upcoming holiday abroad in 2 weeks. Unfortunately when I arrived for my appointment and began to explain to the stylist what I wanted she told me to stop right there as she was unable to cut the system. She said she would ask the 2 other stylists if they could support but they were unable to help either.
So I left disappointed and with a system that I feel is too long in length for what I want.
The team are always lovely and I dont want anyone to get in to any trouble. I am simply giving honest feedback. It might be worthwhile for the reception to ask customers when booking for a refusion if they're currently happy with their system or if they would like it cut and then book those customers with the appropriately trained stylist.

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Response from Optima Hair Specialists Ltd

Hi Dalbir

thanks for your honest feedback we really appreciate it. We will look into this thoroughly for you, feel free to reach out to Pete at [email protected] and he said he would appreciate your personal correspondence on this matter to make sure it doesn't happen again.

We all know things get overlooked sometimes but the happiness of our kind customers is our number one priority so its so important to get feedback like this to make sure we deal with things properly.

Really appreciate you taking the time to highlight this so we can carry on improving.

best wishes , the team at Optima

Refusion

Asa Tarrant
15th Oct 2025
Team Member: Rhead
5.0
Appointment verified by Shortcuts Software

Rhead is just brilliant and will always sort my unit out exactly as I want it! Never leave dissatisfied.

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Response from Optima Hair Specialists Ltd

Thanks Asa, he will be chuffed to hear this!!

Best around

Anonymous
14th Oct 2025
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Amazing experience today, Karen is a genius at her skill , you can tell she has been doing this for 30 years plus as the blend is like nothing I’ve seen before ! Total professional

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Response from Optima Hair Specialists Ltd

Thanks so much for your review Mr Anonymous! :-) She really is the best isnt she!

Excellent

Andy hindle
12th Oct 2025
Team Member: Catherine
4.5
Appointment verified by Shortcuts Software

Excellent

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Response from Optima Hair Specialists Ltd

Thanks Andy :-)

Fitting

Mark rock
10th Oct 2025
5.0
Appointment verified by Shortcuts Software

Top notch as always

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Response from Optima Hair Specialists Ltd

great to see you Mark :-)

Refusion

Paul Blackmore
8th Oct 2025
Team Member: Amber
4.0
Appointment verified by Shortcuts Software

I was extremely disappointed as over 6 weeks ago I booked a fitting and only yesterday when I arrived at optima I was told that noone knew about it. I sa Peter and other arrangements were made for my next visit. Amber did the refusion well but couldn't cut the hair on the unit. I wanted a few millimetres taken off and when another stylist came to check Amber's work said he would love to cut my hair but did not have the time. I have been coming to optima for many years and have never known that.

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Response from Optima Hair Specialists Ltd

Hi Paul

thanks for your honest feedback we really appreciate it.

As you know in these crazy times things can get overlooked and I've looked into it and cant see any record of the fitting appt being booked , it could be a computer error or people error but apologies it happened. You have been coming to us loyally for over 18 years and its never happened before so you can see its a one off.

I'm glad we had a chat before you left and we got it sorted for you for next time, huge apologies there was a miscommunication somewhere along the line that unfortunately led to you being disappointed. I love that you pointed it out for us to up our game with communication and i would love to say it wont happen again but as we both know from life experience, when your dealing with people, very occasionally human error comes into play whether that be booking an appointment or any other life decisions, everybody makes mistakes.

Glad we got it sorted and you left with your usual smile on your face. :-)

See you soon x

Brilliant service

Glen
5th Oct 2025
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

Dale’s manner and professionalism was impressive from the start. Felt good in his hands. He’s such a nice person and a credit to the team.

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Response from Optima Hair Specialists Ltd

Thanks glen that means the world to the team x

Laser

Darren Cheslin
5th Oct 2025
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming friendly and very helpful.

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Amazing service

Lexi
4th Oct 2025
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Absolutely love my optima appointments every time I’m so pleased with my beautiful unit and standard of care from jade and all staff in optima

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Response from Optima Hair Specialists Ltd

Awwww Lexi!!! that is so sweet to say thank you :-) We have loved you for years , than you for being so loyal and wonderful xxx

Refusion

Satish Dhamija
3rd Oct 2025
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Very satisfied with the service received. Elyssha is excellent stylist . She is very professional in her approach.

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Response from Optima Hair Specialists Ltd

Thanks Satish, our very own 'Dave' is a star for sure!!

Tremendous

Jon
3rd Oct 2025
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Unbelievable experience such a joy to be around

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Response from Optima Hair Specialists Ltd

to be fair mate she's getting on a bit now and we have younger stylists in here you know :-) but she knows her stuff doesn't she!!! :-)

Refusion

Karen Creba
19th Sep 2025
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Excellent and professional service as usual

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Response from Optima Hair Specialists Ltd

We love you Karen!! :-)

New system.

Anonymous
17th Sep 2025
Team Member: Rhead
5.0

Cannot fault! Great service as always.

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Response from Optima Hair Specialists Ltd

He's the man!!!

Professional service

Kevin
14th Sep 2025
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

Ellise provided a fantastic service and a true professional, attention to detail & superb stylist, highly recommended!

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Response from Optima Hair Specialists Ltd

lovely words thanks Kev :-)

Refusion

Aqueel
14th Sep 2025
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Excellent service

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Response from Optima Hair Specialists Ltd

thanks mate!

Great once again

Kathy Morris
13th Sep 2025
Team Member: Charlotte
5.0
Appointment verified by Shortcuts Software

I've never met Charlotte before. She was pleasant and helpful. She made a great job of my hair.

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Response from Optima Hair Specialists Ltd

Hi Kathy, Charlotte will love this thank you for giving her more confidence :-)

First class service

Jules
13th Sep 2025
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

As always from the time I walk through the door at Optima the service and warmth showed by the staff is second to none

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Response from Optima Hair Specialists Ltd

Hi Jules , thank you for highlighting our special magic that thrives through here every day :-)

Refusion

Paul
10th Sep 2025
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

It is always a pleasure to catch up with Dale he has really become a true master in his profession. The ladies on reception are always super welcoming as soon as you enter the building . I feel so much at ease going to my optima appointments i want to say a big thank you to Pete and his team . Pete you are a true legend for the birth of optima and empowering people with hair loss to have that confidence again ..

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Response from Optima Hair Specialists Ltd

Wow thanks Paul for such incredible words and feelings your sending to us. Words like this make it all worth it! thank you so so much x

Old timer!

Susan Fuller
8th Sep 2025
5.0

Ive been going to Optima for laser treatment for about 11 years and during that time I've always been greeted with welcoming smiles and a friendly word. Pete is so committed in what he does and helps people of all ages gain confidence from his product. We assume we have to make do with the life we have but Pete makes people realise we don't have to settle for 2nd best, that people like Pete and his team are there to make us feel special. Thank you Pete and the team

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Response from Optima Hair Specialists Ltd

awww Susan what amazing words!! Thank you so much for letting us know your feelings it truly means the world to all of us xxxxx

Always good

Stephen Eaton
8th Sep 2025
Team Member: Charlotte
4.5
Appointment verified by Shortcuts Software

It's always good at Optima.
Didn't unfortunately have the best hair stylish on planet earth today, in Kaz, but Charlotte is still good and was trained by Kaz.
So, yet another really good experience at Optima.
Thank you again.

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Response from Optima Hair Specialists Ltd

you missed the old bird mate!!! :-)

Appointment on Saturday

Andrew
7th Sep 2025
Team Member: Catherine
4.5
Appointment verified by Shortcuts Software

Catherine was great

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Response from Optima Hair Specialists Ltd

Thanks Andrew that means a lot to all of us!

Perfection

Vidal
6th Sep 2025
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

Every aspect of Dale’s work as a stylist was spot on. I left completely satisfied.”

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Response from Optima Hair Specialists Ltd

Thanks Vidal, for a villa fan he isnt a bad one!!!

Fitting

Micky B
3rd Sep 2025
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

I have known Elise for a good while and is my go to stylist, very funny, good chats, great cut and fitting.

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Response from Optima Hair Specialists Ltd

Thanks Micky! :-)

Mr

Stephen
3rd Sep 2025
Team Member: Catherine
5.0
Appointment verified by Shortcuts Software

All five stars

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Response from Optima Hair Specialists Ltd

thanks stephen :-)

great service

Stuart Evans
2nd Sep 2025
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

very professional and friendly

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Response from Optima Hair Specialists Ltd

shes our special girl!! :-)

Great Double Act

Anonymous
30th Aug 2025
5.0

I always feel welcome when I am at Optima.
Lucy is being trained by Karen at the moment, and is an absolute pleasure to be around. She is such a lovely person, and seems very keen and willing to take on board anything that she is told. They make a great double act. I always feel relaxed, comfortable and happy when I am in their company.

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Response from Optima Hair Specialists Ltd

they are a great double act!!! thanks for the lovely words!

Excellent results

Susan polan
22nd Aug 2025
Team Member: Charlotte
5.0
Appointment verified by Shortcuts Software

. Charlotte took time and skill to achieve a really lovely result for me.

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Response from Optima Hair Specialists Ltd

thanks Susan! :-)

Review

Ian Saville
22nd Aug 2025
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

As always ...excellent

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Response from Optima Hair Specialists Ltd

thanks Ian :)

Refusion

Aqueel
17th Aug 2025
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

As always excellent customer care from Elyssa

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Response from Optima Hair Specialists Ltd

shes the best!!!

Optima team

Chris Wright
16th Aug 2025
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

What can I say , I’ve been using Optima for well over ten years now , it’s more like going to see your friends , Karen is completely professional and I know I’m in safe hands when she styles my hair .
Well done every single member of the team 👏

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Response from Optima Hair Specialists Ltd

Hi Chris

wonderful words by a wonderful person! thank you so much for your words!

Attention to Detail

Roberto Harbidge
15th Aug 2025
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Both Karen and her assistant were as usual their excellent selves. A very smiley and pleasant Lucy and a thorough professional stylist Karen. So good so pleasant and feel as though I have known her for years ( oh I have) she is the best and nothing is too much trouble . Could not recommend her high enough

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Response from Optima Hair Specialists Ltd

Very kind of you Roberto! yes its been 25 years we have known eachother... where did the time go!

Fusion 14.08.25

Neil
15th Aug 2025
Team Member: Rhead
5.0
Appointment verified by Shortcuts Software

Superb service from the stylist and very pleased with the results. A very good experience thank you

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Response from Optima Hair Specialists Ltd

thanks neil it means alot to know Rhead is doing a great job!

Happy days

Justin
14th Aug 2025
Team Member: Rhead
5.0
Appointment verified by Shortcuts Software

Always a pleasure to talk tatts, tans and totty whilst getting a tidy trim.

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Response from Optima Hair Specialists Ltd

love it!

Refusion

Paul
14th Aug 2025
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

Ellise always completes my refusion in a professional and satisfactory manner. It is always a pleasure to be in her company.

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Response from Optima Hair Specialists Ltd

thanks for the review on Ellise mate :)

Amazing experience

Daniel Chodynicki
9th Aug 2025
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Amazing experience since I had my hair replacement system at Optima with stylist Karen. I feel like my old self and so much more happier, my confidence has returned. A big thanks to Pete, Karen and Annie, the aftercare is second to none, nothing is too much trouble. Also the reception girls are so helpful and friendly, can't thank them enough.

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Response from Optima Hair Specialists Ltd

Thanks so much for your wonderful review Daniel :-) we love you too!!!

🦖🦅 “When Dinosaurs Do Hair & Crows Do Drama

LJ
9th Aug 2025
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

If a Velociraptor had a hairdressing license and a heart of gold, you’d get Elyshha. She trimmed my prehistoric Barnet with precision, straightened the chaos, and listened to my Crow-fuelled monologues like a true salon survivor. Her dino facts? Ferocious. Her styling? Fossil-free. 10/10 i would time travel back for another resurrection. 🖤🦖🦅

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Response from Optima Hair Specialists Ltd

I absolutely love this!!! :-)

Excellent!

Michael Coote
8th Aug 2025
Team Member: Catherine
5.0
Appointment verified by Shortcuts Software

Cath was excellent! Warm, professional and efficient and I am very pleased with the result.

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Response from Optima Hair Specialists Ltd

Thanks Mike, Cath is certainly one amazing warm human! lovely seeing you too :-)

Mrs

Karen Creba
5th Aug 2025
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Excellent Elyssha is very professional and a I enjoy my time spending it with her. 10/10

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Response from Optima Hair Specialists Ltd

Hey Karen :-)

10/10 ! amazing although the dinosaur obsession would knock that down to a 6 surely! ;-) xx

Professional

Kevin
4th Aug 2025
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Great service & professional

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Response from Optima Hair Specialists Ltd

thanks Kev, we think she is great too!

Refusion

Aqueel
3rd Aug 2025
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Excellent service

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Response from Optima Hair Specialists Ltd

top man!!! x

5⭐️⭐️⭐️⭐️⭐️

Melissa Burles
2nd Aug 2025
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

I’ve been coming to Optima Hair for several years now, and without a doubt, Jade is one of the best stylists I’ve ever had. Every appointment with her is an absolute pleasure—she always makes me feel completely at ease and comfortable from the moment I walk in. Jade is so friendly, bubbly, and genuinely happy, which makes the whole experience even better.

She consistently does a fantastic job with my hair—I always leave the salon feeling like a brand new woman. It’s not just a haircut or color; it’s a transformation that lifts my confidence every single time. Words truly can’t express how I feel after seeing my new hair—thank you so much, Jade! You’re amazing at what you do.

Highly recommend her to anyone looking for a talented, caring, and vibrant stylist!

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Response from Optima Hair Specialists Ltd

Awwwwwww Melissa!!!

What beautiful words thank you so much, Jade will be so happy to hear all this!!!

Your a bloody star! thank you xxxxxxxx

Wonderful as usual

Kathy
2nd Aug 2025
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

I have been going to Optima for 16 years. On every single occasion I have been treated with care and compassion. Yesterday was no exception. Elyssha was understanding, caring and efficient as usual. She is a real asset to Optima.

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Response from Optima Hair Specialists Ltd

HI Kathy

WOW 16 years!!! and we have loved every year of them! Especially the Champagne every year!!! :-)

We love you and thank you xx

Refusion..

Mr T
26th Jul 2025
Team Member: Dale
4.5
Appointment verified by Shortcuts Software

Hi, first time I’ve had a booking with Dale, spot on, he made sure everything is fitting correctly, watch out guys.. he’s after the award this year again.. 🤣

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Response from Optima Hair Specialists Ltd

Mr T,

thanks for your positive words about our Dale, even though he has a perm he is a good un ;-)

Fitting

Majad
26th Jul 2025
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Excellent and professional as always

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Response from Optima Hair Specialists Ltd

Thanks Majad :-)

Out of this world

Alan Worboys
25th Jul 2025
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

At times words are simply not enough!! I’ve always been made to feel welcome, the experience is always out of this word! BUT IT NOT JUST ME they treat everyone so special, so respectful. Your made to feel Alive! Then styling is another level these people change lives and they know it, the work ethic and professionalism won’t ever be matched! I will do my 4 hours round trip,
BECAUSE THERE WORTH IT
thank you to everyone one
BIG thanks for making my day special

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Response from Optima Hair Specialists Ltd

Hi Alan,

Thank you for your lovely review!

We are thrilled to hear that our team were able to make you feel welcome and special during your visit. It is our goal to always provide an outstanding experience for our clients, and we are happy to hear that we have succeeded.

As you know our staff takes great pride in their work and it means a lot to us that you appreciate their professionalism and work ethic.

And we appreciate you coming so far to see the gang here, we all love you :-)

Recent Appointment

Barbara Bollard
23rd Jul 2025
Team Member: Charlotte
5.0
Appointment verified by Shortcuts Software

Stylist was on time friendly and very helpful

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Response from Optima Hair Specialists Ltd

Hey Barbara

Shes a good ginge for sure :-)