Optima Hair Specialists Ltd

52 Frederick Road, Edgbaston, Birmingham, West Midlands, B15 1HN

About us

You’ve come this far in search of a solution for your hair loss problems – you’re reading this – so what should you expect when taking the next step to overcoming your hair loss dilemma?
Thousands of our clients – both men and women have been where you are now – at a crossroads, feeling anxious and wondering whether to contact us. Let’s put it this way, you have absolutely nothing to lose and everything to gain.
In simple terms, we put you at the centre of everything we do – we literally transform your life. We rejuvenate your appearance and restore your confidence levels and self-esteem. It’s a wonderful experience for both you and us.

Read more...

Opening hours

Monday 10:00 - 20:00
Tuesday 10:00 - 20:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 20:00
Friday 10:00 - 18:00
Saturday 10:00 - 15:00
Sunday Closed

Reviews

4.91
518 verified reviews
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Great Service as always

Phil
23rd Jan 2024
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Pete , Karen and the entire team make a trip to the studio an absolute pleasure. Best service , best coffee and best people X

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Response from Optima Hair Specialists Ltd

Thank you for your lovely review Phil! We are not only expert stylists but expert baristas :) We look forward to seeing you again soon!

Laser

Darren Cheslin
21st Jan 2024
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming friendly and helpful.

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Response from Optima Hair Specialists Ltd

thank you so much for your lovely review Darren! See you soon :)

Fantastic service

Robert Mullen
20th Jan 2024
Team Member: Claire
5.0
Appointment verified by Shortcuts Software

Been coming for years. Always a top service and company

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Response from Optima Hair Specialists Ltd

Thank you for your lovely review, you always manage to put a smile on our face Rob! It's ab absolute pleasure having you in :)

Dale the Legend!

Julian Neilson
18th Jan 2024
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

Always good to have a chat with Dale! Service as always top class and everyone friendly and open and just a great atmosphere to be in. Always 5* for OPTIMA

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Response from Optima Hair Specialists Ltd

Thank you so much for your lovely feedback Julian! I agree, Dale is absolutely fantastic! We look forward to seeing you again soon :)

Fantastic service

Jonathan winfield
14th Jan 2024
5.0
Appointment verified by Shortcuts Software

Fantastic service and the reception staff are so helpful and friendly

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Response from Optima Hair Specialists Ltd

Thank you Jonathan! It was lovely having you in, we look forward to seeing you again soon :)

Laser

Darren Cheslin
14th Jan 2024
5.0
Appointment verified by Shortcuts Software

Reception staff are always friendly helpful and polite.

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Response from Optima Hair Specialists Ltd

Thank you Darren!! Its always a pleasure to have see you :) Look forward to seeing you again soon!

Hair Fitting

Cole Griffiths
13th Jan 2024
Team Member: Karen
4.5
Appointment verified by Shortcuts Software

Yesterday I had my new hair system fitted and styled by Karen. Not only was she a lovely person to chat to but she was so meticulous when it came the the cut/style and you can tell that she really cares about doing a good job and making her client happy. She has bags of experience but you can tell she genuinely loves her job and I hope she can do my hair again next time I visit.

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Response from Optima Hair Specialists Ltd

Hi Cole, thank you so much for taking the time to leave us such a kind review! We're thrilled to hear that you enjoy your lovely new system :) We will definitely pass on your lovely words to her, you can really tell that she absolutely loves what she does! We look forward to seeing you soon again Cole!

Fitting

Kelly Henfrey
11th Jan 2024
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Brilliant as ever but wouldn’t shut up about me having to watch Vikings 😘

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Response from Optima Hair Specialists Ltd

Thank you so much Kelly! It was great to see you again :) You best get watching Vikings before you visit us next!! 😂

Spot on!

Charlie
11th Jan 2024
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

Spot on as always. Dale was really friendly and sorted the system exactly as I requested

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback Charlie, Dale really is a super stylist! We look forward to seeing you again soon :)

Mr

Paul Pattison
10th Jan 2024
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Excellent as always

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Response from Optima Hair Specialists Ltd

We really appreciate your lovely feedback Paul! Thank you so much, we look forward to seeing you again soon!! :)

Excellent Again

Steve Eaton
10th Jan 2024
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

As always, great service from the reception to the end of the session.
Kaz as always, in top form, and makes me feel SO GOOD afterwards.
And owner Pete (whom I get on extremely well with) paid me of his (in)famous visits too.
I love it, at Optima.
They all make you feel superb.

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Response from Optima Hair Specialists Ltd

Thank you so much for taking the time too leave such a lovely review Steve!! We all absolutely love having you as a part of the Optima family :) It means a lot to us that we make you feel superb! We look forward to seeing you again soon Steve!

Laser

Darren Cheslin
7th Jan 2024
5.0
Appointment verified by Shortcuts Software

The reception staff are always welcoming polite and helpful.

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Response from Optima Hair Specialists Ltd

Thank you Darren for the lovely review Darren! We look forward to seeing you with us again soon!! :)

Refresh

Aqueel
7th Jan 2024
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Simply the beat

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Response from Optima Hair Specialists Ltd

That's very lovely of you Aqueel, thank you for taking the time to leave a lovely review! Always a pleasure having you in! :)

Hair system change

Karen Creba
4th Jan 2024
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Excellent as always 10/10

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Response from Optima Hair Specialists Ltd

Thank you so much for taking the time to leave us a lovely review Karen!! Its always such a pleasure to see you! :)

Laser

Anonymous
3rd Jan 2024
5.0

I’ve been coming to Optima nearly 6 years now. The staff at the reception are all super friendly and helpful. I’m always greeted with a smile every time I go in..They provide an excellent service. I can’t recommend Optima enough.

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Response from Optima Hair Specialists Ltd

Thank you for taking the time to leave such a lovely review, its so lovely to hear that you have been a part of the Optima family for 6 years! We really appreciate your kind words :)

Redifusion

Janet jolly
30th Dec 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

As always I was really pleased with my hair

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Response from Optima Hair Specialists Ltd

Thank you for taking the time to leave a lovely review Lesley, we look forward to seeing you again soon!! :)

Brilliant service

Lesley Duncan
30th Dec 2023
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Coming to Optima, always makes me feel human again, as ever nothing is to much trouble, especially with Elyssha. Infact all the staff are wonderful A Happy New year to Pete & all the staff at Optima

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Response from Optima Hair Specialists Ltd

Thank you so much for your lovely feedback Lesley, it is always such a pleasure to have you in! All of us here at Optima wish you a wonderful 2024 :) ♥

Barnet

Craig
24th Dec 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Amazing as always, thank you to the whole team from receptionists to the stylists, you're all such kind people - have the best Christmas and new year!

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Response from Optima Hair Specialists Ltd

Thank you Mr Suttle!! Always an absolute pleasure having you in :) We look forward to seeing you soon!!

Mr

Johnny
22nd Dec 2023
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

Can’t fault them. Just by checking my unit gave me the best advice what option to take.
Showed Ellise my hair style I want and 100% she matched it just by looking at picture.
The best thing I have experienced is even if you having difficulty with your funds Pete will 100% listens and finds a easy solution.

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Response from Optima Hair Specialists Ltd

Thank you for taking the time to leave such a lovely review! Ellise is one of our many fantastic stylists with us here at Optima, we look forward to having you with us again Johnny :)

Professional

Imran
22nd Dec 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Always looked after at optima! Always happy when I leave!
Highly recommend

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Response from Optima Hair Specialists Ltd

That's extremely kind Imran, thank you for for taking the time to leave such lovely feedback! We’re glad that you’re always happy when you leave :)
We look forward to seeing you again soon!

Wvweyone is so lind and helpful, feels a lit like family.

Dawn Stephens
22nd Dec 2023
Team Member: Emma
4.0
Appointment verified by Shortcuts Software

I woukde just like to thank you all fir being so lovely !

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Great service

Susan Polan
21st Dec 2023
5.0
Appointment verified by Shortcuts Software

Lovely stylist,very skilled and careful.
My hair looks fab.

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Response from Optima Hair Specialists Ltd

Thank you so much Susan, we love to hear that you're looking fab over the Christmas Holidays!

We look forward to seeing you again soon!! Have a lovely Christmas :)

Another great year with Optima

Anonymous
21st Dec 2023
5.0

This is my 5th year with Optima and once again they have gone above and beyond to keep my hair looking fresh. Jade, Pete and all the team have been amazing again this year and I can’t thank them enough.

Merry Christmas to team at Optima,

Much love

Phil

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Response from Optima Hair Specialists Ltd

Thank you so much for your lovely words, we love having you a part of our family! we look forward to sharing many more years with you! :)
We wish you a very merry Christmas and a happy new year!!

- The team at Optima Hair Specialist's

Excellent Service As Usual

Stevie Eaton
20th Dec 2023
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

As per usual, the receptionists, were the first to welcome me. And as I'd arrived a little early, I got a cup of coffee too.
The Karen eventually did her usual magic, and made my hair look absolutely amazing again, as always.
I could ask for a better service at Optima, and I get that, every time.
Pete and Kaz have together, made me feel great, during the years, I've been coming to Optima.
Extremely pleased.
As always.

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Response from Optima Hair Specialists Ltd

Hi Stevie,
Thanks for you so much for taking the time to write such a lovely review, We're very pleased to have you as a part of the optima family :)

We look forward to seeing you again soon.
Best wishes,
The team at Optima Hair Specialists

My experience

Anonymous
18th Dec 2023
5.0
Appointment verified by Shortcuts Software

Greeted at reception with a warm welcome and smiles every time you enter.
It’s nice they all know your first name and address you like their family.
The experience with the stylist (I’m rubbish with names but she had red hair) was absolutely amazing … she asked questions about what I wanted, took time to re-affirm and made great conversation about anything and everything to make me feel comfortable.
Little did she know I have a customer for 12 years.
Peter M, the owner took time to say hello and check everything was ok. In my opinion people buy people and this guy is genuinely the most caring and humble person I have come across. He knows or remembers every little detail.
After a wow experience the whole time I was there. I would highly recommend Optima to the world. Definitely the best in the business.

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Response from Optima Hair Specialists Ltd

Thank you for taking the time to write such a lovely review. We are thrilled you enjoyed your time with us and were made to feel at home. Knowing that our efforts have had a positive impact means the world to us. Thank you for being a part of the Optima family for 12 years!!

Your kind words have really made our day :)

Warm regards,
The team at Optima Hair Specialists Ltd

Laser

Darren Cheslin
17th Dec 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming friendly and polite.

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Response from Optima Hair Specialists Ltd

Thank you for your lovely words Darren, we look forward to seeing you again soon :)

Unbelievably fantastic service

Kathy Morris
14th Dec 2023
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

This Is my third review but after my visit yesterday, I have to comment. I have been going to Optima for 14 years or so. I had a problem with my system this week. Optima fitted me in for an emergency appointment at what must be a very busy time for them. Elyssha and the young lady who assisted her were wonderful. They sorted me out in no time, meaning that I was all set for Christmas. The reception staff were lovely as usual. Also thanks to Pete. I can't praise Optima enough. I don't know what I would do without them.

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Response from Optima Hair Specialists Ltd

Dear Kathy,
Thank you for your kind words and for taking the time to leave us a review! It is our pleasure to be of service to you, and the team is thrilled you were able to attend your appointment in time for Christmas. We appreciate your loyalty and that you continue to choose Optima, and we are proud that our staff were able to help you out in this time of need. We thank you again and hope to have the pleasure of welcoming you back soon.

Warm regards,
The Team at Optima Hair Specialists Ltd.

Fitting

Fuzrana
13th Dec 2023
Team Member: Emilie
5.0
Appointment verified by Shortcuts Software

Amazing

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Response from Optima Hair Specialists Ltd

Hi Fuzrana,
Thank you for taking the time to share your positive experience with us. The team here at Optima Hair Specialists Ltd are so pleased to hear that you had an amazing time at the salon.
Our team are committed to providing the best treatments and services, and we are delighted that we have been able to exceed your expectations.
We look forward to seeing you again soon.
Best wishes,
The team at Optima Hair Specialists Ltd

The optima experience

Paul
12th Dec 2023
5.0

Yet another good addition to the optima family well done optima! As per usual the ladies at reception are very welcoming .

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Response from Optima Hair Specialists Ltd

Hi Paul,
Thanks so much for your kind review. We are delighted to hear that you enjoyed visiting us! Our team take great pride in ensuring that every guest feels welcomed in our home. We hope to see you again very soon.

with love

us :-)

Laser

Darren Cheslin
12th Dec 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming polite and helpful

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Response from Optima Hair Specialists Ltd

Thank you for the kind words Darren, we really appreciate it! :) We look forward to having you in with us very soon!!

Laser

Darren Cheslin
10th Dec 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming polite and helpful.

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Response from Optima Hair Specialists Ltd

Hi Darren,

Thank you so much for your kind words about our reception staff. We really appreciate your positive feedback. Here at Optima Hair, we take great pride in making sure our clients feel comfortable and welcome. We hope to see you again soon.

Thanks again for your review.

All the best,
The Team at Optima Hair

Hair system

Raj chopra
8th Dec 2023
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Always a pleasure, she is very nice and professional, understanding..made me look 10 years younger. So everyone says. Thank you .

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Response from Optima Hair Specialists Ltd

Thank you for taking the time to write such a kind review Raj :) Elyssha certainly does know how to work her magic! Always such a pleasure having you in, we look forward to seeing you again soon!

Dog friendly visit

Andy Gosling
7th Dec 2023
Team Member: Maria
5.0
Appointment verified by Shortcuts Software

Very relaxed and the dog loved it too

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Response from Optima Hair Specialists Ltd

Thanks so much for your review Andy! We hope to see you and little Oatie again very soon :-)

Love this place

Jonathan winfield
6th Dec 2023
5.0
Appointment verified by Shortcuts Software

Love thus place. Always excellent service and so friendly

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Response from Optima Hair Specialists Ltd

Thank you for writing such a lovely review Jonathan, It's thanks to fab customers like you that we are able to keep providing great service. We love having you as a part of our Optima family :)
Look forward to seeing you again soon!!

Laser

Steven ram
6th Dec 2023
5.0
Appointment verified by Shortcuts Software

Been coming here for years - saw fantastic results straight away - thank you Pete and Annie for looking after me

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Response from Optima Hair Specialists Ltd

Thank you so much for taking the time to leave such lovely feedback Steven. We are so happy that you have been a part of the Optima family for all these years! We look forward to seeing you again soon :)

Above & Beyond.

Neil Powell
5th Dec 2023
Team Member: Maria
5.0
Appointment verified by Shortcuts Software

From entering, Maris was professional. She came to meet me, pit me at ease and checked when I needed. I was so impressed by her dedication and quality of work. Thank you so much.

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Response from Optima Hair Specialists Ltd

Thank you so much for taking the time to leave such lovely feedback Neil. We agree, Maria is a fantastic stylist!! We look forward to seeing you again soon :-)

Second to none

Alan Worboys
5th Dec 2023
5.0
Appointment verified by Shortcuts Software

From the very first meeting, through to fitting and every visit since, the greeting and service you receive is amazing.
Yes there are others that try to replicate what Optima do, but only Optima do it right, great team all around

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Response from Optima Hair Specialists Ltd

Thank you for leaving such a thoughtful review Alan, it is always such a pleasure having you in. :)
We look forward to seeing you again soon!!

Laser

Darren Cheslin
3rd Dec 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming polite and very helpful.

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Response from Optima Hair Specialists Ltd

Thank you so much for your lovely feedback Darren! We look forward to seeing you again soon :)

Great service.

Susan Polan
2nd Dec 2023
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

I needed some guidance with how to treat my unit and Elyssha sorted it brilliantly.

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback Susan, always a pleasure having you in :) See you soon!

The best and only place I'll go!

Candy
1st Dec 2023
Team Member: Emma
5.0
Appointment verified by Shortcuts Software

Since finding Optima 7 years ago, I just couldn't imagine going anywhere else. The day I walked in there, they changed my life.

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Response from Optima Hair Specialists Ltd

Thank you so much for taking the time to leave such kind feedback . Its so lovely that you have been a part of the Optima family for 7 years! Its always an absolute pleasure having you in Candy! We look forward to seeing you again soon :)

Hair-tastic!

Anonymous
1st Dec 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

After a 3 year absence, the original musketeer has re entered my hair universe! Fantastic appt! God bless you ma'am!

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Response from Optima Hair Specialists Ltd

Thank you so much for taking the time to leave such lovely feedback. Jade always knows how to work her magic on our fabulous clients :) We look forward to seeing you soon!!

Recent visit

Rhoda
1st Dec 2023
Team Member: Emma
5.0
Appointment verified by Shortcuts Software

Thank you for fitting me in and sorting out my problem at short notice. The girls on reception are wonderful and so friendly and helpful. Thank you Emma. You are so professional and did a first rate job. You're a star !

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Response from Optima Hair Specialists Ltd

Thank you so much for your kind feedback Rhoda! We will always do our best to help lovely clients like you :) We look forward to seeing you again soon!

Simply excellent.

Michael Coote
1st Dec 2023
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

Such a good job done be with genuine warmth and politeness. Well done Dale.

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Response from Optima Hair Specialists Ltd

Thank you for your kind feedback Michael! Its always a pleasure having you in :)
We look forward to seeing you soon!

Hair Unit adhesion, fitting and styling

Shirley Wilkinson
30th Nov 2023
Team Member: Maria
5.0
Appointment verified by Shortcuts Software

Maria was pleasant, friendly and knowledgable. Always has been in the times I have had the pleasure of meeting her before. I had my unit re-fitted along with the re-styling of unit, which was great, so had a different style this time. It all went smoothly and in a timely manner. I was so satisfied, what more can you ask for.. I know there is a reception evaluation in the next section of this review but it’s a tick box review, you can’t really embellish the review. Especially when they go above and
beyond. Optima RECEPTION girls are brilliant!!! So Helpful, pleasant, they go out of their way to ensure your appointments are booked, at times that suits you, especially if like me, I tend to have a lot of hospital appointments, so I need to swop my appointment times and days a lot. But they always accommodate me. They help me so much especially with parking. You know something, every person I have had the privilege to meet at Optima, in what ever capacity, have been so pleasant, they are so knowledgeable in what ever they do and go out of their way to make you feel relaxed and whole again, especially when you walk out of their door, without your head covering. Thank you for the service you give to us all, along with the free services you provide to charities.
Thank you ALL x x x

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Response from Optima Hair Specialists Ltd

Thank you so much for your incredibly kind feedback Shirley, knowing that our efforts have had a positive impact means the world to us. Thank you for your support and for being such a wonderful friend of ours! Your thoughtful and generous words have truly made our day. It is always so lovely to see you! Thank you for being apart of the Optima family.
We look forward to seeing you soon! :)

Excellence as always

Jemima
30th Nov 2023
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Fantastic service as always from elyssha. Will definitely book with her again xx

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Response from Optima Hair Specialists Ltd

Thank you so much for your lovely feedback Jemima. We look forward to seeing you again soon! :)

Fitting

Andy
30th Nov 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Always a pleasure to see Jade ,as usual fitting was perfect, hair looks amazing,i

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Response from Optima Hair Specialists Ltd

Thank you so much for taking the time to review us.
Its always a pleasure to have you in Andy! :)

Laser

Darren Cheslin
26th Nov 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming polite and very helpful.

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Response from Optima Hair Specialists Ltd

Thank you Darren, Always a pleasure to have you in! :)

Super hair systems fit men and women

Anonymous
24th Nov 2023
5.0

As always it is a pleasure to have my system realigned Jade is so lovely and the reception girls make each. visit such a pleasure

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Response from Optima Hair Specialists Ltd

Thank you so much for your lovely feedback! Always a pleasure having you in :)

Mrs

Karen Creba
23rd Nov 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Brilliant service as usual from the moment I walked into reception. Jade is very professional.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Karen!
We loving seeing you! :-)

Monthly refusion

Ramesh
22nd Nov 2023
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

She’s good, i mean she ok, alright she’s very good kind of, kind of ok

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Ramesh! We agree, Elise is very good, well, very very good!! ;-)
See you soon!