Optima Hair Specialists Ltd

52 Frederick Road, Edgbaston, Birmingham, West Midlands, B15 1HN

About us

You’ve come this far in search of a solution for your hair loss problems – you’re reading this – so what should you expect when taking the next step to overcoming your hair loss dilemma?
Thousands of our clients – both men and women have been where you are now – at a crossroads, feeling anxious and wondering whether to contact us. Let’s put it this way, you have absolutely nothing to lose and everything to gain.
In simple terms, we put you at the centre of everything we do – we literally transform your life. We rejuvenate your appearance and restore your confidence levels and self-esteem. It’s a wonderful experience for both you and us.

Read more...

Opening hours

Monday 10:00 - 20:00
Tuesday 10:00 - 20:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 20:00
Friday 10:00 - 18:00
Saturday 10:00 - 15:00
Sunday Closed

Reviews

4.91
518 verified reviews
Service
Value
Result
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Amazing, as always.

Harry Hopkins
21st Nov 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Amazing service as always. Always feel super comfortable and at ease - Jade is fantastic. Absolutely love my hair. Everyone on reception were super lovely too, nothing ever seems too much hassle.

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback Harry, it's always so so lovely seeing you!
See you soon! :-)

Optima

Kathy Greenfield
20th Nov 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

My hair looked great when Jade finished it. She is excellent. My husband thought it looked good as well!!

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Kathy, you always look wonderful.
We are glad to hear your husband liked your hair too! :-)

Laser

Darren Cheslin
19th Nov 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming polite and helpful.

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Value
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Response from Optima Hair Specialists Ltd

Thank you for your feedback as always Darren, Its so wonderful seeing you each week! :-)

Fitting

ShehrYar Khan
19th Nov 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Good service - credit to riad aswell who started the fitting off finished by Jade

Excellent service as always

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Response from Optima Hair Specialists Ltd

Thank you so much for taking the time to review us.
Our new stylist Rhead is becoming quite the firm favourite among our fantastic team :)

Optima Team :)

Excellent Service Every Time

Luke Beardsley
18th Nov 2023
Team Member: Emilie
5.0
Appointment verified by Shortcuts Software

I've been going to Optima for nearly five years. I have always had an excellent service from every stylist I've met. The company is very friendly and professional and I would recommend it to anyone.

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Response from Optima Hair Specialists Ltd

Thank you so much for your feedback Luke!
We really appreciate you, thank you for choosing Optima.
See you soon! :-)

New system

Rekha
16th Nov 2023
2.0
Appointment verified by Shortcuts Software

Hair stylists are lovely
It was a incorrect highlights on the new system for which I have to wait all this time
Jade agreed immediately once she looked at the order colour and my existing system as she ordered it

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Response from Optima Hair Specialists Ltd

Hi Rekha, we are sorry you never had your usual experience this time round and you had an issue with your system, rest assured we will sort that out for you immediately. As a valued customer of ours for 15 years we value feedback like this lot , thank you.

If you could email [email protected] he will get straight onto it with the factory.

Friday 10th November

Ian Saville
12th Nov 2023
5.0
Appointment verified by Shortcuts Software

Excellent. Listened to my needs. Did a great job.

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Response from Optima Hair Specialists Ltd

Thank you so much Ian for your feedback,
We aim to always be your 5 star Hair specialist.
see you soon :)

Service with a smile

Kevin B
12th Nov 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Yet another successful Optima Hair experience... I found Jade, such an expert and professional as ever, just like all the members of the Optima Hair team, always friendly yet professional at all times, great service!

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Response from Optima Hair Specialists Ltd

Kevin, thank you so much for your feedback.
Being a friendly but professional establishment is incredibly important to us &
We want you to always feel safe with our team, so thank you again for your feedback :)

Awesome appt!

Anonymous
10th Nov 2023
Team Member: Emma
4.5

Brilliant appt! Emma did awesome with my Barnet! Granted it's not a short back and sides style i have and she pays attention to to all the little dots i draw on myself! I have 4 amazing stylists now in Wednesday(Elyshha), Fotini, Jade and Emma! I feel like Dogtanion!

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Response from Optima Hair Specialists Ltd

Thank you so much for this Review! Emma is a fantasticly attentive stylist, were glad you agree!
Your mustketeers await your next appointment dogtanian ;)

Refusion

Craig
10th Nov 2023
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

10/10 as always

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Response from Optima Hair Specialists Ltd

Thanks craig, we look forward to seein you soon!

Optima Team :)

Thank you!

Paul Yates
10th Nov 2023
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

I always feel great after my appointments at optima, but yesterday felt extra special to me. I’ve been pretty low recently and my appointment with Elyssha yesterday was the pick me up and the confidence boost I needed! I actually got a little emotional at the end because I was so happy with the job that she had done, it was the first time since I first had my system fitted that I was overcome with emotion and the realisation of how happy I am now that Optima has given me this opportunity! She was kind enough to give me a hug at the end too! Thank you everyone, I appreciate you all!

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Response from Optima Hair Specialists Ltd

Thank you so much Paul, we really do appreciate you too.
we get equally as much as a lift as you do!
Seeing our customers get their confidence back and holding their head high again is exactly why we do what we do.
This is incredibly heart warming for us here at Optima &hugs are always welcome :)

See you soon Paul.

Refusiom

Karun Dewan
8th Nov 2023
5.0
Appointment verified by Shortcuts Software

Lovely work

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Response from Optima Hair Specialists Ltd

Hi Karun,

Thank you so much for your review.

We hope to see you again soon :)

Refusiom

Karun Dewan
8th Nov 2023
5.0
Appointment verified by Shortcuts Software

Lovely work

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Response from Optima Hair Specialists Ltd

Thank you so much Karun,
we look forward to seeing you again soon :)

The optima experience

Paul
8th Nov 2023
Team Member: Emilie
5.0
Appointment verified by Shortcuts Software

I had the pleasure of having Emilie styling my new hair. I was a bit apprehensive at first as my original stylist was no available. But Emilie done a good job once again optima has not disappointed thank you all at optima .

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Response from Optima Hair Specialists Ltd

Hi Paul,
we are glad that you have been put at ease in knowing that you are safe in all our stylists hands.

see you soon, Thank you so much for your feedback :)

Amazing as always

Benjamin Godwin
7th Nov 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Amazing service as always. Couldn’t be happier

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Response from Optima Hair Specialists Ltd

Ben thank you for your feedback.

were glad that we be consistent in keeping you happy :)

see you soon.

Laser

Darren Cheslin
5th Nov 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are always friendly polite and helpful.

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Response from Optima Hair Specialists Ltd

Thanks Darren,
we believe in creating the happiest helpful environment throughout.
see you soon :)

A cut above the rest

Jason
4th Nov 2023
Team Member: Emilie
5.0
Appointment verified by Shortcuts Software

Always feel well looked after. Thank you for restoring my confidence.

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Response from Optima Hair Specialists Ltd

Thank you so much Jason, we are so glad to hear the confidence Optima has given you.
See you again, Soon! :-)

Great service

Susan Polan
2nd Nov 2023
Team Member: Emma
5.0
Appointment verified by Shortcuts Software

Optima provided the usual high standards and great skill.
It's always a pleasure to come for an appointment.

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Response from Optima Hair Specialists Ltd

Thank you for you kinds words! Glad you were happy with your service as always! it's always a pleasure to have you Sue :)

Good friendly service

Hilary Ford
1st Nov 2023
Team Member: Emilie
5.0
Appointment verified by Shortcuts Software

Emilie worked with Claire on my hair. Claire was very pleasant & interested in how I liked my hair & how to style it. Both girls were friendly & fun, my hair looked great & I enjoyed my appointment.

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback! so glad you enjoyed your service with our fab stylists!
Always great to have you! we look forward to seeing you next time :)

Stick down

Neelam johal
1st Nov 2023
5.0
Appointment verified by Shortcuts Software

Excellent service

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Response from Optima Hair Specialists Ltd

Thank you for your kind words! Glad you enjoyed your service :)
We look forward to seeing you next time!

Feeling human again

Lesley Duncan
31st Oct 2023
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

As ever Elyssha did a wonder job. A big thank you for all of the excellent service given by all the staff at optima. Nothing is to much trouble. Thank heaven for Optima

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Response from Optima Hair Specialists Ltd

So glad you were happy with your service! Thank you so much for your kind words, means a lot to us :)
Always lovely to see you!

My appointment

Andrew hindle
29th Oct 2023
Team Member: Emma
5.0

Emma was really great as usual

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Response from Optima Hair Specialists Ltd

Thanks for you lovely feedback! Glad you were happy with your service as usual :)
We look forward to seeing you next time!

Perfect Trim

James
29th Oct 2023
5.0
Appointment verified by Shortcuts Software

I saw a new stylist today called Clare. She really listened to what I wanted and what my concerns were with getting a trim. Clare took her time and I’m thrilled with the result.

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Response from Optima Hair Specialists Ltd

Thank you for your kind feedback! so glad you are happy with your service with Clare, we know how daunting it can be to see a new stylist, really glad she made you feel comfortable and you are happy with the service :) We look forward to seeing you next time James!

Refusion

Aqueel
29th Oct 2023
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Excellent refusion as always

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Response from Optima Hair Specialists Ltd

Thanks for your feedback, glad you were happy with your service as always :)

Hair system

Raj
28th Oct 2023
Team Member: Emilie
4.5
Appointment verified by Shortcuts Software

She was polite, did not leave me hanging got everything done fast. Tidy job aswell highly recommend

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Response from Optima Hair Specialists Ltd

Thanks for your feedback Raj, glad you were happy with your service :)

Great Service

Chanjeet Bahra
25th Oct 2023
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Honestly can't begin to tell you how grateful I am for Elyssha, not only does she always listen to me but I feel heard when it comes to my hair and how I'm feeling about it or if I not sure about a certain cut or look. I just truly appreciate her and the way I feel after she's done my hair 😊

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Response from Optima Hair Specialists Ltd

Thank you so much for your kind words! we're so glad that you feel this way, always great to have you and we love that you leave here feeling great! :)

System fit

Janet jolly
24th Oct 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Lovely hair system it is so real and gets loads of views

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Response from Optima Hair Specialists Ltd

Thank you for your kind feedback! Glad you love your hair! You looked Fab as always :)

Refusion

Ra Bangar
22nd Oct 2023
Team Member: Emma
4.0
Appointment verified by Shortcuts Software

Good hair cut and refusion

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Value
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Response from Optima Hair Specialists Ltd

Thank you for your kind feedback, glad you enjoyed your service :)

Reception

Darren Cheslin
22nd Oct 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are always helpful friendly and polite

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Response from Optima Hair Specialists Ltd

Thank you fo your kind words! Always great to see you! :)

Fitting

Craig
21st Oct 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Im absolutely buzzing with how Jade has styled my hair 😁

Thank you Jade

And also thank you to Ellise too! 😁

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Response from Optima Hair Specialists Ltd

Hi Craig! Thank you for your great feedback! Really glad you were happy with your service and style from our fab Jade and Ellise!
Look forward to seeing you next time :)

Experience at Optima

David Nash
21st Oct 2023
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Karen always does an amazing job

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Response from Optima Hair Specialists Ltd

Thank you for your feedback David.
Pleasure to see you! :-)

Experience at Optima

David Nash
21st Oct 2023
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

She always does an amazing job

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Response from Optima Hair Specialists Ltd

Hi David, Thank you for your kind words! Glad you had a great service as always :)

Fantastic service

Anonymous
20th Oct 2023
5.0

Always great service and experience provided.and great company

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Response from Optima Hair Specialists Ltd

Thank you for your kind words! We're always here for good company & good conversation!
Hope to see you soon :)

Review

Ian Saville
19th Oct 2023
5.0
Appointment verified by Shortcuts Software

Very good. Friendly and quick. Very happy with outcome

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Response from Optima Hair Specialists Ltd

Hi Ian, thank you for your kind words! glad you were happy with your service!
look forward to seeing you next time as always :)

Refusion

Asa Tarrant
19th Oct 2023
Team Member: Emilie
5.0
Appointment verified by Shortcuts Software

Rhead did my refusion and was absolutely brilliant. He remembered exactly how to do my hair from the last refusion and knew how to get the right colour back to the unit!

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Asa.
We are so glad to hear your amazing feedback from Rhead! :-)

Excellent

Cathy
17th Oct 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

As always, very pleased with the care and attention Jade offers.

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback Cathy.
It's always so lovely seeing you! :-)

Reception staff

Darren Cheslin
15th Oct 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming polite and helpful

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Response from Optima Hair Specialists Ltd

Thank you for you feedback as always Darren!
See you next week! :-)

Refusion

Craig
13th Oct 2023
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

Top notch as always 😁

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Response from Optima Hair Specialists Ltd

Thank you Craig! See you again soon! :)

Great service

TL
12th Oct 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Always friendly and professional

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Response from Optima Hair Specialists Ltd

Thank you for your kind words! Always so lovely seeing you. :)

Great as always

Stephen Eaton
11th Oct 2023
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

As always I got treated with kindness and respect, and the conversation is great too.
But the feeling you get, after the treatment, is fantastic.
I said to Karen and manager Pete that they have made me feel so good, since I have coming there. And I really meant it too.
I had a real low self esteem, before I came to Optima. But I feel so much better these days.

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Response from Optima Hair Specialists Ltd

Thank you so much for taking the time to write such a kind review, we are grateful that we have been able to support you on your hair journey. We look forward to seeing you again soon. :)

Excellent

Tiffany Willey
10th Oct 2023
Team Member: Maria
5.0
Appointment verified by Shortcuts Software

I had a refusion with Maria yesterday and I was so pleased. Maria is lovely, and is clearly very experienced at her job. I’ve made sure my next appointment is with Maria as she understood exactly what I wanted, and I felt really comfortable with her.

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Response from Optima Hair Specialists Ltd

Thank you Tiffany for your lovely feedback, We appreciate the kind words for Maria! :)

Reception staff

Darren Cheslin
8th Oct 2023
5.0
Appointment verified by Shortcuts Software

Staff are always welcoming friendly polite and helpful.

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Response from Optima Hair Specialists Ltd

Thank you Darren! Great to see you as always!☺

Good job

Paul Pattison
7th Oct 2023
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Always very good

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Response from Optima Hair Specialists Ltd

Thank you Paul! 😊

Oatie the dog lived it

Andy Gosling
5th Oct 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Jade is awesome and makes everything very relaxed. We never stop chatting

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Response from Optima Hair Specialists Ltd

Thank you so much Andy. :)

Best stylist ever !

Parveen
3rd Oct 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Absolutely love this gem ,Jade always takes the small things into consideration and listens to every request, I honestly leave feeling so happy . Thanks to Jade i have regained my confidence.To avoid disappointment I’ve booked my appointments for the next 12 months . True credit to optima and her clients .

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Response from Optima Hair Specialists Ltd

Thank you Parveen, we really appreciate your kind words. :)

Excellent service

Kully Mall
2nd Oct 2023
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

Ellise is an excellent stylist, made me comfortable start to finish. Very professional and an excellent coffee maker.

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Response from Optima Hair Specialists Ltd

Thank you for your very kind words Kully, we look forward to seeing you again soon! :)

Professional

Kevin
1st Oct 2023
Team Member: Emma
5.0
Appointment verified by Shortcuts Software

Emma and Claire are perfectionists, great team work and true professionals... from preparation to styling..

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Response from Optima Hair Specialists Ltd

Thank you Paul! We really appreciate your feedback for Emma and Claire.
We look forward to seeing you soon! :)

Refusion

Paul Blackmore
1st Oct 2023
Team Member: Emilie
5.0
Appointment verified by Shortcuts Software

Excellent

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Response from Optima Hair Specialists Ltd

Thank you Paul! :)

Laser

Darren Cheslin
1st Oct 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming polite and very helpful.

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Value
Result
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Response from Optima Hair Specialists Ltd

Thank you Darren! :)

Laser

Darren Cheslin
1st Oct 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming polite and very helpful.

Service
Value
Result
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Response from Optima Hair Specialists Ltd

Thank you Darren! :)