Optima Hair Specialists Ltd

52 Frederick Road, Edgbaston, Birmingham, West Midlands, B15 1HN

About us

You’ve come this far in search of a solution for your hair loss problems – you’re reading this – so what should you expect when taking the next step to overcoming your hair loss dilemma?
Thousands of our clients – both men and women have been where you are now – at a crossroads, feeling anxious and wondering whether to contact us. Let’s put it this way, you have absolutely nothing to lose and everything to gain.
In simple terms, we put you at the centre of everything we do – we literally transform your life. We rejuvenate your appearance and restore your confidence levels and self-esteem. It’s a wonderful experience for both you and us.

Read more...

Opening hours

Monday 10:00 - 20:00
Tuesday 10:00 - 20:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 20:00
Friday 10:00 - 18:00
Saturday 10:00 - 15:00
Sunday Closed

Reviews

4.91
534 verified reviews
Service
Value
Result
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Atmosphere
Filter by rating

Hair cut

Kaye Fairfax
16th Jun 2023
Team Member: Maria
5.0
Appointment verified by Shortcuts Software

Lovely experience and got once didn’t feel embarrassed about my thinning hair. Lovely head massage too. Will definitely have my hair cuts here in future

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Kaye. We are glad to hear you have had a lovely experience and didn't feel embarrassed. It's always wonderful seeing you. :-)

Great

Anonymous
15th Jun 2023
4.5

I have been coming to optima for a very long time, and haven’t always felt like my concerns are always being listened to (colour issues). However, Maria was brilliant and genuinely cared. She also did a great job with my refusion!

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Response from Optima Hair Specialists Ltd

Thank you for your feedback, I'm glad to hear you had a wonderful service with Maria. We will be more than happy to help with any concerns you may have, please feel free to call us, we are always on hand and our customer satisfactory is always our highest concern. please get in touch, our reception team will be happy to help. :-)

Refusion

Andy
14th Jun 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Another top class haircut and refusion, Always helpful and wants the best results for her clients.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Andy. Always appreciate your feedback! :-)

Re fusion

Chris Brennan
14th Jun 2023
Team Member: Aaliyah
5.0
Appointment verified by Shortcuts Software

Excellent stylist

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Chris, it's always good to see you. :-)

Superheroes

Deborah Rees
13th Jun 2023
Team Member: Emma
5.0
Appointment verified by Shortcuts Software

Just a fabulous place to go. I have Emma & she is just so professional at what she does getting my colour spot on the first time she did it
It’s a pleasure to go there, you are made to feel welcome as soon as you walk through the door .

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Response from Optima Hair Specialists Ltd

Thank you so much for your kind works Deb, we agree, Emma is brilliant.
We are so glad to hear you feel welcome each time you visit us. Always lovely to see you! :-)

Laser

Darren Cheslin
11th Jun 2023
5.0
Appointment verified by Shortcuts Software

Reception staff always helpful and polite

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Darren, Always a pleasure seeing you! :-)

Recent appointment

Janet jolly
10th Jun 2023
Team Member: Emma
5.0
Appointment verified by Shortcuts Software

She was extremely friendly and it was a pleasure to have my hair done by her

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Janet. It's always a pleasure to see you! :-)

Always great to chat with Emma whilst having haor fone!

Dawn Stephens
9th Jun 2023
Team Member: Emma
4.0
Appointment verified by Shortcuts Software

I wnjoy our conversations & Emma is an excellent stylist

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Dawn. We agree, Emma is an excellent stylist! :-)

Always excellent customer service

Martyn
8th Jun 2023
Team Member: Emma
5.0
Appointment verified by Shortcuts Software

The staff at Optima are always friendly and go the extra mile. My stylist Emma is amazing. If you are a new client just starting out on your journey. I couldn’t recommend them enough they put you at ease and go through each process with you.

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback Martyn, we really appreciate your kind words!
It's always lovely seeing you. :-)

Best In the World!

Gareth Warnock
6th Jun 2023
Team Member: Jade
5.0

I have been wearing hair systems for the last 24 years, and have been to many saloons and " hair replacemnt specialists" all over the UK, USA and Canada. And can confidentley say that Optima are in a league of their own, both with quality and durability of their hair systems. I have been a customer since 2016 and always been very happy with the service and result that I have recieved, so would have no problem in reccommending them to anyone suffering from hair loss.

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Response from Optima Hair Specialists Ltd

Thank you so much for your lovely feedback Gareth. This really is wonderful to hear and we are so happy to have you as part of the Optima family! See you soon! :-)

Best In the World!

Gareth W
6th Jun 2023
Team Member: Jade
5.0

I have been wearing hair systems for the last 24 years and have been to hair saloons and " replacement specialists " all over the Uk, USA and Canada. And can confidently say that Optima are in a league of their own both with the quality and durability of their hair systems providing the most natural look that I have seen. I have been a customer of Optima since 2016 and the have been very happy with the service I have revieved and would have no problem reccommending them to anyone that is suffering from any form of hair loss.

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Response from Optima Hair Specialists Ltd

Thank you so much for your lovely feedback Gareth. This really is wonderful to hear and we are so happy to have you as part of the Optima family! See you soon! :-)

Good job

Paul Pattison
6th Jun 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Always good.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback, Paul. We look forward to seeing you soon! :-)

Laser

Darren Cheslin
4th Jun 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming and polite.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Darren, we are glad to hear you are always happy with your reception experience! :-)

Brilliant

John
4th Jun 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Jade was superb today . She did a fitting for me which I wasn’t expecting ( because of time) but made me feel amazing . Thank you so much

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Response from Optima Hair Specialists Ltd

Thank you for your feedback John, we are so glad to hear you were pleased with your service, Jade really is brilliant! :-)

Refusion

Richard Lucyszyn
4th Jun 2023
Team Member: Emma
4.0
Appointment verified by Shortcuts Software

Helpful with the issues I have raised regarding bonding. Careful explained the process and hopefully resolved my problems . Made it clear that notes were included on my file.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Richard, we are glad that we could help and resolve your issues. We are always here to help, support and advise in anyway we can!
We look forward to seeing you again! :-)

Excellent service

Majad Rashid
3rd Jun 2023
Team Member: Aaliyah
5.0
Appointment verified by Shortcuts Software

Excellent and professional as always

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Response from Optima Hair Specialists Ltd

Thank you very much for your feedback, Majad. See you again soon! :-)

FANTASTIC SERVICE AS ALWAYS

Andy cartwright
3rd Jun 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

I just love this place and the people are fantastic and there knowledge of products are great.

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Response from Optima Hair Specialists Ltd

Thank you so much for your feedback Andrew, it's honestly a pleasure having you here at Optima! We always look forward to seeing you! :-)

Hair

Gurpreet Judge
2nd Jun 2023
Team Member: Aaliyah
4.5
Appointment verified by Shortcuts Software

Ali yah is great I’m sad she’s going to Australia ☹️ give her a pay rise so she stays

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Response from Optima Hair Specialists Ltd

Haha! thank you for your feedback Gurpreet! Aaliyah will certainly be missed! :-)

Very pleased…

Cathy
1st Jun 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

…Jade always does a great job.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Cathy! We agree, Jade is amazing! We look forward to seeing you again soon! :-)

Another fabulous look

Christine Shelton
1st Jun 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

My confidence is soaring again, I was made to feel like the queen, thankyou to all you lovely ladies on reception who make me so at ease, and big thanks as always to Jade xx

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Response from Optima Hair Specialists Ltd

Thank you for your wonderful feedback, Christine! You always look fabulous!! It's always a pleasure to see you! :-)

Excellent as always

Joe Anson/Beech
1st Jun 2023
Team Member: Emilie
5.0
Appointment verified by Shortcuts Software

I love coming to have my hair done.. this is something that I never thought I’d ever say.. Emilie was lovely .. very attentive friendly and great at what she does ..

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback Joe! We are so glad to hear you loving coming to us! It's always a pleasure to have you here! :-)

Amazing as always

Benjamin Godwin
31st May 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Couldn’t fault anything. Perfect service and feel/ look great

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Ben, we really appreciate it! See you again, soon! :-)

Optima

Havraj Ghuman
29th May 2023
Team Member: Jade
5.0

The team are absolutely Brilliant, from reception to my therapist. Again Thank you for everything.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Havraj, it's wonderful to hear your kind words. You are always more than welcome! :-)

Fantastic service

Aqueel
28th May 2023
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Wonderful and compassionate at Optima

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Aqueel, it's always a pleasure to see you! :-)

Refusion

Craig
27th May 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

11/10

Jade & Elise

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Craig. 11/10 is brilliant to hear! :-)

Welcoming friendly service

Surinder
26th May 2023
5.0
Appointment verified by Shortcuts Software

Since starting the treatment I can’t fault the staff and service. They’re always friendly and helpful.
Any issues are resolved. Pete and a member of were there today to help out with an issue I had. Thank you.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Surinder. We are always happy to help in any way we can! It was lovely to see you. :-)

Fantastic service

Lexi
26th May 2023
Team Member: Aaliyah
5.0
Appointment verified by Shortcuts Software

Great service as usual , stylist is so friendly and professional and always makes my hair look beautiful ?

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Lexi. We are so glad to hear you left happy! We look forward to seeing you soon! :-)

Optima!!!

T
26th May 2023
Team Member: Emma
4.5
Appointment verified by Shortcuts Software

Been using optima for 10+ years.. service, staff and building facilities are always on point. Stylists go the extra mile making sure your happy when you leave..!!?

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Response from Optima Hair Specialists Ltd

Thank you for your feedback. We are glad to hear you are always happy with the service and staff. Always a pleasure to see you. :-)

Huge thank you for my experience today

Anonymous
24th May 2023
Team Member: Jade
5.0

Where to even begin, my hair has been at the core of my insecurities for the past 5 or so years now, I’ve always wanted to do something about it and Optima has given me the opportunity to do that!

Right from my first consultation with Pete, I felt understood and assured that something could be done about my biggest insecurity. My interactions since then either via email or in person have been the definition of exceedingly excellent care and customer service.

Jade, wow, I’m struggling to find the words to express to you how truly grateful I am for what you have done for me. You’ve given me back a young spirit and confidence that I haven’t felt in what feels like forever! You’re a true professional and I greatly respect and appreciate your attitude and approach to your work, the perfect balance of giving the client what they want but also offering your opinion and expertise! I felt as though I could really trust you and I apologise for being a speechless mess at the end, it’s not often that I don’t have something to say haha! Thank you so much, truly!

Again thanks to you all, what a lovely, supportive team, it was lovely to meet a few new faces today as well!

I look how I feel I should look, and it feels right!

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Response from Optima Hair Specialists Ltd

Thank you so much for your wonderful feedback, this honestly means so much to us here at Optima!
You have truly touched the hearts of all our staff, your kind comments have really resonated with us and it's people like yourself that are the reason why Pete does what he does and why our stylists work so hard!

We look forward to seeing you soon with your head held high, feeling exactly how you should! :-) <3

New Unit

Andy
23rd May 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

I had a new unit and it's outstanding, the cut from Jade is unbelievable, I do not even have to use a brush on,, just products and my hands.
Thank you Jade

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Andy, we are so glad to hear you are happy with your new unit! Jade is brilliant at what she does!
See you soon! :-)

Refusion

Chris Wright
23rd May 2023
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Brilliant as always

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Chris! We look forward to seeing you soon! :-)

Best salon ever!

Shell Chandler
23rd May 2023
Team Member: Emma
5.0
Appointment verified by Shortcuts Software

Fantastic service , friendly and comfortable experience.
Always leave feeling good, and confident!
After such difficult times you guys are my rocks!

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Response from Optima Hair Specialists Ltd

Thank you so much for your kind words Shell, it's always a pleasure to have you here! We are always a phone call away! :-) <3

Laser

Darren Cheslin
21st May 2023
5.0
Appointment verified by Shortcuts Software

Staff on reception are always welcoming and polite.

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Response from Optima Hair Specialists Ltd

Thank you for your wonderful feedback Darren, always a pleasure to see to you. :-)

Excellent service, care & attention

Tony
21st May 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Jade is a very bubbly and friendly person, and an expert stylist. As a regular customer, Jade knows exactly the style I like and will always offer advice and guidance to ensure I leave satisfied. I highly recommend Jade.

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback Tony, we agree Jade is amazing!
We look forward to seeing you again! :-)

Stlye of hair

Mandy Langan
20th May 2023
4.0
Appointment verified by Shortcuts Software

I can't remember the name of lady who done my hair, she was pleasant and good but because I keep having different stylists the style is not the same, also it feels slightly more back on forehead, the lady who also worked with her Maria was very friendly and kind, she done my colour, but I will be phoning about having preferred stylists

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Mandy, we really appreciate it. I'll be happy to go through your appointments with you to discuss this, Feel free to give us a call, Mandy. :-)

Great service as standard

David
20th May 2023
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

After 17 years service, Karen + Optima = hair success !!

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback David! Always a pleasure to see you! :-)

Great service

Kiran
20th May 2023
Team Member: Aaliyah
5.0
Appointment verified by Shortcuts Software

Still getting used to the new building, but same great lovely people! Great service, staff are always so friendly from the moment you enter. Always so willing to help and listen but most importantly respond to concerns or queries

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Response from Optima Hair Specialists Ltd

Thank you for your wonderful feedback Kiran, we are glad to hear you are happy with the service and staff. We are always here to help!
We look forward to seeing you again soon! :-)

Only one word describes service

Rob
19th May 2023
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Only one word can describe service,treatment ,and confidence building.......Fantastic....no I will use another one Incredible!!

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Response from Optima Hair Specialists Ltd

Thank you for your wonderful feedback Rob, it's really lovely to hear! It's always a pleasure to have you here! :-)

Àlways good

Steve Eaton
18th May 2023
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Always made to feel good here at Optima. And Karen is just the absolute best.
She makes me feel great. She's extremely welcoming. And she's a brilliant hairdresser too. Oh...Did I mention, she just happens to be gorgeous Ha! Ha!
Everyone at the company is extremely welcoming though.
Right from the reception to the staff. They all do everything to make you feel great.
Always enjoy every appointment at Optima.

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback Steve! Karen really is the best! :-D
Always wonderful to see you! :-)

Amazing

Jay
17th May 2023
Team Member: Aaliyah
5.0
Appointment verified by Shortcuts Software

Awesome as always never let down been here 20 years says it all.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Jay! It's a pleasure having you a part of the team! :-)

Visit

Micky
16th May 2023
Team Member: Emma
5.0

As always really happy with cut and re fusion

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Response from Optima Hair Specialists Ltd

Thank you for your feedback, Micky. It was good to see you! :-)

Refusion

Paul Blackmore
14th May 2023
Team Member: Aaliyah
5.0
Appointment verified by Shortcuts Software

Exc

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Paul! It's always good to see you! :-)

Laser

Darren Cheslin
14th May 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are always polite and helpful

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Darren! See you next week! :-)

Laser

Kaye Fairfax
13th May 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are so lovely and friendly. Always have a laugh and chat when I go. No issues at all and would recommend to friends

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Kaye! It's always a pleasure to have a catch up with you! :-)

Realignment

Janet jolly
12th May 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Fabulous Jade does my hair perfectly thank you

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Janet! We are so happy to hear you are happy with the service!
It's always wonderful to see you! :-)

Perfect as always!

Stephen Mumby
11th May 2023
Team Member: Emilie
5.0
Appointment verified by Shortcuts Software

As always , couldn’t fault the service and the relaxing atmosphere.

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback Stephen. We are glad to hear you are happy with Service and atmosphere! :-)

Laser

Darren Cheslin
7th May 2023
5.0
Appointment verified by Shortcuts Software

Staff on reception are always very polite and helpful

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Darren. Always a pleasure to see you each week! :-)

Amazing as always

Majad Rashid
6th May 2023
Team Member: Aaliyah
5.0
Appointment verified by Shortcuts Software

Top staff, very friendly atmosphere and do an amazing job always, been coming here for over a decade, and the professionalism never fails, absolutely highly recommended *********

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Response from Optima Hair Specialists Ltd

Thank you for wonderful feedback Majad, we really appreciate it.
It's wonderful to have you a part of the Optima Team! :-)

Hair fitting

Andy Gosling
5th May 2023
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Met Elyssha for the first time. She’s great and we didn’t stop chatting. Oh and she’s decent with the hair too.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Andy, we are glad to hear you had a lovely first experience with Elyssha.
See you soon! :-)

Amazing!

Anonymous
4th May 2023
Team Member: Fotini
5.0
Appointment verified by Shortcuts Software

Amazing Barnet created once again by Fotini! Also love her dedication to superhero movies, especially Zack Snyder's epic Justice League!

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Response from Optima Hair Specialists Ltd

Thank you for your feedback! We agree Fotini is amazing! We are glad to hear you've had an amazing experience! :-)