Pure Hair & Spa

296 Clarence Road, Four Oaks, Sutton Coldfield, West Midlands, B74 4LT

About us

We are an Aveda Concept hair salon & beauty spa catering for all genders. Here at Pure we don’t just provide services, we offer “experiences”; from complimentary rituals to the personal touch you receive from our experts, you can be assured of the utmost in guest satisfaction.
You can experience Aveda products in their entirety too. Aveda offer the most advanced, safe and naturally derived colour in the industry and a vast range of vegan, cruelty free hair and beauty products.

Read more...

Opening hours

Monday 09:00 - 20:00
Tuesday 09:00 - 20:00
Wednesday 09:00 - 20:00
Thursday 09:00 - 20:00
Friday 09:00 - 20:00
Saturday 09:00 - 18:00
Sunday By Special Arrangement Only.

Our work

Reviews

4.91
1,908 verified reviews
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Little Gem

Leigh Robertson
9th Jul 2021
Team Member: Leanne
5.0
Appointment verified by iSalon Software

I used PURE for the first time yesterday after spotting their cruelty free sign in the window. The receptionist was really helpful when I’d initially approached a few days before and all staff that I encountered were friendly. I’d booked in for a massage with Leanne who greeted me and put me at ease. The spa is really clean with earthy, relaxing decor. They really do provide you with an experience! The massage was great with lots of little touches that made it exceptional. I was impressed & prepaid for more as I left, bagging myself a little discount. Going back to see about eyelashes next!

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Salon visit

Debbie
7th Jul 2021
Team Member: Katie
5.0

Great salon lovely visit
Would definitely recommend

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Lovely lashes ?

Kate Longbottom
29th Jun 2021
Team Member: Paula
5.0
Appointment verified by iSalon Software

Just another lovely experience!! Birthday treat with some lashes… great results

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Thanks Katie!

Jill Broome
29th Jun 2021
Team Member: Katie
5.0
Appointment verified by iSalon Software

Great job as always.

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Thanks Katie!

Jill Broome
29th Jun 2021
Team Member: Katie
5.0
Appointment verified by iSalon Software

Great job as always.

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Thanks

Jane Mellor
28th Jun 2021
Team Member: Helen
5.0
Appointment verified by iSalon Software

Helen always takes time to listen to what her clients want. I’m really thrilled with the results today

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First visit

Shirley
25th Jun 2021
Team Member: Helen
5.0
Appointment verified by iSalon Software

A warm welcome on my first visit. Helen took time to understand what I wanted colourwise with my hair and the result is amazing! Very happy experience and would definitely recommend.

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Why you must go!

Hilary Jackson
21st Jun 2021
Team Member: Angela
5.0

Love my hair, the colour is perfect and the cut is beautiful. I am an absolute pain when it comes to my hair, if it’s not right I feel awful.
Angela has the patients of a saint!
Angela is one of the very few hairdressers that can actually cut hair and is also extremely knowledgable about colour.
I would highly recommend the salon all the staff are lovely and It feels like an Oasis of calm. I always leave feeling totally pampered and relaxed.

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Great Nails

Anonymous
18th Jun 2021
5.0

Really please with my Gel nails. And the repair you managed on my broken nail, they all look good.

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First appointment experience

Andrea Robinson
18th Jun 2021
Team Member: Carron
5.0
Appointment verified by iSalon Software

Lovely experience, hair feels great. I didn’t feel rushed and care and time was spent to establish exactly what I wanted ‘even though’ I didn’t know initially.
Wonderful experience, thumbs up!

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Mr

Ajit Shokar
17th Jun 2021
Team Member: Leanne
5.0

Thanks everything thing was very very good

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So happy with my mani and pedi

Vickie Johnston
17th Jun 2021
Team Member: Leanne
5.0
Appointment verified by iSalon Software

So happy with my mani and pedi! Genuinely the best one I’ve ever had. Leanne is so good at what she does. The colour and application are perfect and I felt completely pampered and looked after! Can’t wait to come again.

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Pedicure

Alison Massey
15th Jun 2021
Team Member: Paula
5.0
Appointment verified by iSalon Software

The most relaxing and thorough pedicure I have ever had, loved the hot towels and a perfect finish - summer ready feet and toes

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Beautiful fingernails!!

Lesley Burley
15th Jun 2021
Team Member: Paula
5.0
Appointment verified by iSalon Software

As always Paula who is such a perfectionist has made my fingernails look fab. I wanted a bright pinky neon blue shade and she immediately knew what I had in my mind and chose a shellac colour which I absolutely like be. She’s so good and her massages are very relaxing. A really lovely person too.

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Relaxing experience, lovely team!

Jodie Liston-hiad
14th Jun 2021
Team Member: James
5.0
Appointment verified by iSalon Software

Fantastic stylist, amazing colour transformation - thank you!

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Happy

Michelle Smith
14th Jun 2021
5.0

Very pleasant easy going manner, made certain about what I was asking for, made me feel relaxed and happy and am happy with results. I booked online and had asked for a re-style, as I wanted a few layers put in. Helen at the end said it wouldn’t be classed as a re-style, so only charged me for a cut. That was very kind.

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Fabulous experience

Stephanie Drabble
12th Jun 2021
Team Member: Paula
5.0
Appointment verified by iSalon Software

First time I have ever had a pedicure and it was amazing. Paula was so attentive and really wanted to do a good job. She did an amazing job and even helped me out when I didnt bring flip flops. Will definately go back!

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Love my new edgy style

Natalie Sturmey
12th Jun 2021
Team Member: James
5.0
Appointment verified by iSalon Software

First time James has cut my hair and I’m really pleased with how it looks. Hubby keeps complimenting my hair ? thank you James x

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Ultimate relaxation

Cristina Zuazua
11th Jun 2021
Team Member: Leanne
5.0
Appointment verified by iSalon Software

I’ve just had another fantastic Hot Stone massage. It was just simply the best massage so far. Leanne makes you feel very comfortable and totally at ease. It’s relaxing from the minute you walk in. A nice foot cleanse to start and Leanne asked if there were any specific areas needing extra attention. The aromatic oils are all lovely, it’s hard to make a choice. Leanne is a fantastic therapist and the massage I received was first class and I would definitely recommend her. All areas are clean and tidy and very relaxing. All covid regulations are being adhered too. Can’t wait for my next massage.

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Hair

Donna
11th Jun 2021
5.0

Excellent service

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Haircut

Zoe Robinson
8th Jun 2021
Team Member: Amanda
4.5
Appointment verified by iSalon Software

Really nice atmosphere, friendly staff and felt at ease as haven’t been to a salon for 15 years! So was quite anxious but felt very welcome.

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Fab

Cheri
7th Jun 2021
Team Member: Carron
5.0
Appointment verified by iSalon Software

As always...great

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Great tutorial

Lata Nair
6th Jun 2021
Team Member: Leanne
4.5
Appointment verified by iSalon Software

Very patient and honest tutorial

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Pampered at Pure

Rhian
5th Jun 2021
Team Member: Max
5.0
Appointment verified by iSalon Software

Even with a damaged knee Max is the best ❤️

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New style!!

Marie Ashley
3rd Jun 2021
Team Member: Max
5.0
Appointment verified by iSalon Software

As usual I had a very pleasant visit to your Salon, a very courteous young lady (I think called Abbi )washed my hair and I asked Max for a different style and came home delighted,

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Great facial

Lata Nair
3rd Jun 2021
Team Member: Leanne
5.0
Appointment verified by iSalon Software

Very professional and really friendly
Explained everything in detail and gave me tips for later

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Max was on form.

Gail Jackson
30th May 2021
Team Member: Max
5.0
Appointment verified by iSalon Software

Max was in a great mood, I had a lovely massage. Max wanted me to go shorter than I did...I'm very happy with my cut and gets lots of comments about my hair

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Fabulous as always

Nina Parsons
29th May 2021
Team Member: Max
5.0
Appointment verified by iSalon Software

What a wonderful experience today was! From the superbly relaxing massage from
Amanda to the fabulous colour refresh and a bouncy style finish from Max it was a couple of hours of bliss and I feel like a new woman. Some gorgeous new products too which smell divine and work like a dream. Haven’t gone anywhere else in nearly 10 years - why would I?!! Thank you ??

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Just perfect!

Bethany
28th May 2021
Team Member: Leanne
5.0
Appointment verified by iSalon Software

Leanne was fantastic. This was my first pregnancy massage ever but she made me feel completely comfortable and extremely pampered. I left feeling 1000 times more relaxed than I walked in. Wonderful customer service and a wonderful treatment!

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Spray tan with leanne

Kristie Wilson
27th May 2021
Team Member: Leanne
5.0
Appointment verified by iSalon Software

Leanne was brilliant thorough and listened to what I wanted x

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Thank you James!

Julie Ward
27th May 2021
Team Member: James
5.0
Appointment verified by iSalon Software

James did my cut and blow dry yesterday, complete with a lovely shoulder massage. I was very well looked after and am very happy with the result! ?

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Amazing massage

Emma Howard
26th May 2021
Team Member: Paula
5.0
Appointment verified by iSalon Software

I’ve been reluctant to do a review because Paula is so good I fear I’ll never get an appointment again! I’ve been looking for the perfect massage - I found it. Paula is lovely and always makes me feel comfortable and she’s an amazing masseuse. Genuinely leave feeling 2 foot taller and blissed out. She’s the real deal (and I can’t keep it to myself!)

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Heaven

Gail Hackett
24th May 2021
Team Member: Leanne
5.0
Appointment verified by iSalon Software

Had a Tulsara 90 minute facial and loved every minute ...pure blissful relaxation

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Brilliant!

David Read
24th May 2021
Team Member: Max
5.0
Appointment verified by iSalon Software

Brilliant experience as always. Nice to see your happy, smiling faces again!

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Excellent

Penny Read
24th May 2021
Team Member: Max
5.0
Appointment verified by iSalon Software

Excellent service as always!

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100% recommend

Lizzie Dodd
19th May 2021
Team Member: James
5.0
Appointment verified by iSalon Software

I was so pleased with my visit today. Hair cuts have always been a very stressful time for me since I’m so particular about what I like. But I went in for a restyle and James was SO helpful. I asked what he suggested I have done which would suit me and I wanted to go shorter. He made his suggestion and we went with it. The results I love! He made me feel really comfortable and took me through the process was a lovely experience ?

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CUT AND FINISH

Sarah Wynn
16th May 2021
Team Member: Max
5.0
Appointment verified by iSalon Software

Max is a true professional. He is a charming funny 33 year old with a great knowledge of hairdressing and hair. He is full of ideas that he can put into practice with great skill and care.

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Perm

Angie Turner
14th May 2021
Team Member: Angela
5.0
Appointment verified by iSalon Software

Thankyou so much Angela for my beautiful new hair style
I have to say the perm you did was the nicest I have ever had (and I’ve had a few). Needless to say I will be back.

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Massage

Marie Curtis
12th May 2021
Team Member: Paula
5.0
Appointment verified by iSalon Software

Absolutely fabulous stress relief massage with Paula, 10/10

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Mrs

Barinder Purewal
12th May 2021
4.5

Fantastic

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Amazing as always!

CazzaB
11th May 2021
Team Member: Carron
4.5
Appointment verified by iSalon Software

Carron is always super professional, friendly and patient! I’m not one for knowing what I want, liking the hairdresser experience or liking the chitter chatter but Carron always makes my visit easy and interesting!

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Hair with Helen

Ysanne
10th May 2021
Team Member: Helen
5.0
Appointment verified by iSalon Software

Helen has been slowly repairing my hair over the last 2 years and it’s never been healthier. Always honest & helpful with what to do next. Thanks Helen!

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Amazing ?

Hayley Williamson
10th May 2021
Team Member: James
5.0
Appointment verified by iSalon Software

Brilliant service! My hair looks amazing, so pleased with it! Thank you ?

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Great men’s cut and service

Craig S
10th May 2021
Team Member: James
5.0
Appointment verified by iSalon Software

Really nice cut and service from James.

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Ear piercing

Beth Stableford
8th May 2021
Team Member: Leanne
5.0
Appointment verified by iSalon Software

Wonderful experience. My daughter, Beth, has special needs and was very anxious but Leanne put her completely at ease, explained everything thoroughly and was very patient throughout.

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Ear piercing

Beth Stableford
8th May 2021
Team Member: Leanne
5.0
Appointment verified by iSalon Software

Wonderful experience. My daughter, Beth, has special needs and was very anxious but Leanne put her completely at ease, explained everything thoroughly and was very patient throughout.

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Highlights

Jane Storer
7th May 2021
Team Member: James
5.0
Appointment verified by iSalon Software

I'm very pleased with my highlights. James is a great hairdresser. He's very professional and knows what he is doing. The colours are lovey.

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Relaxing treatments

Sarah Walker
6th May 2021
Team Member: Leanne
5.0
Appointment verified by iSalon Software

Fabulous treatments as always from Leanne, so much attention to detail and a great therapist. Coupled with her sunny personable disposition, always great to have treatments with her. Highly recommend.

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Couldn't ask for anything better

Karina Tatar
4th May 2021
Team Member: Katie
5.0
Appointment verified by iSalon Software

After a failed haircut at a previous salon, I was quite anxious to get my hair cut again. Katie was not just accomodating but she also understood what I wanted and what I was going for. She gave me a result that was almost the same as the reference picture. I can't wait to return again and recommend this place to as many family and friends as I can.

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Chic salon

Cheryl
1st May 2021
Team Member: Angela
5.0

First visit to Pure Salon in Sutton Coldfield today. Relaxed salon with exclusive and friendly feel.

Products smell amazing, hair colours are the best I’ve ever had and kind to your hair.

Great advice from Angela, would highly recommend, and will be returning soon.

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