salonspy 2024 Press Release

EXAMPLE TITLE 1: MANCHESTER HAIR SALON IS AWARDED A CERTIFICATE OF EXCELLENCE IN NATIONAL CUSTOMER SERVICE AWARDS

EXAMPLE TITLE 2: EDINBURGH-BASED HAIRDRESSER IS NAMED HIGHEST RATED TEAM MEMBER IN NATIONAL CUSTOMER SERVICE AWARDS

[insert: Salon Name] OR [insert: Stylist Name, role at Salon Name] in [town/city/ location] has been awarded the highest rating of Salon/Stylist Customer Service in salonspy 2024 National Awards; the awards which commend exceptional service in the salon industry based on verified customer reviews.

**Insert Photo

(Such as a photo of the salon owner or stylist with the award in front of the salon)

The salonspy Awards are the only hairdressing industry awards based exclusively and solely on customer-submitted, verified reviews; making this a highly respected accolade. Announced on 30^th August 2024, [insert: Salon Name] OR [insert: Stylist Name] emerged as a standout due to its/ their / her / his consistent and long-standing customer reviews through salonspy and Google. [insert: Salon Name] is known locally for its first-rate cutting, styling and colour services and this award is another seal of approval to be very proud of.

Reflecting on this achievement, founder/ stylist [insert name] said: [insert quote...such as] "Being presented with a salonspy's Customer Service Award is the recognition we strive for! My goal has always been to deliver brilliant customer service across hair services, environment, and customer relationships. I am excited to continue to bring excellent customer service to our valued customers."

Founder and CEO Adam Thomas said: "The salonspy Awards are all about celebrating excellence and consistency within salons, and it is an honour to recognise businesses that embody these values. We are so proud to champion salon's customer service based on the opinions that matter, your customers. Congratulations on being rated as some of the UK's very best!"

Celebrating its 8th year, the salonspy Awards were created to hail the incredible customer service and experiences within UK salons. The recognition of the award is a sign of consistent customer service, purely based on experiences from verified reviews only, that means no award submissions, nominations, social media presence... just amazing service.

For more information about the salonspy Awards visit: https://www.salonspy.com/news/salonspy-awards-2024/

How to share this amazing news with your local press 

• Insert your details and check that all details are correct in your personalised press release.
• Research your local media. This could be daily and weekly newspapers, glossy lifestyle magazines, and broadcast outlets like regional BBC radio and local BBC and ITV television. Google is great if you're not familiar with what's out there.
• Look for the news desk email for the media outlet and/or the editors email address and make a list of the contact details. Some bigger newspapers might have a lifestyle or beauty editor too. For TV and radio, look for a news desk or planning desk email.
• Once you have your press contact list, draft up an email introducing your story. Keep it short and sweet so that busy journalists can quickly scan through. You want to grab their attention and invite them to read more.
• Your email subject line should be snappy and tell the journalist what the news is. You can use the subject line of the press release for this if you wish but think about what you'd open if something popped into your inbox.
• Copy and paste the press release underneath your short introduction. This is to ensure the journalist can access your story without having to click to open a document. But also attach the press release to the email too.
• Photos can help to get a story featured so do include a headshot and a picture of you/your team in the salon. Check the file size before attaching - if it's more than 1mb, then resize the image and check that it?s 300dpi (print quality resolution).
• Checklist:
• Email has a catchy subject line
• There is a short intro to your story outlining the top-line important facts
• You have included your phone number under your name (so the journalist can contact you for further quotes if necessary)
• The press release has been copied and pasted below your intro and attached to the email
• You have an image attached which is less than 1mb 
• Enter the email address in and send it individually to each journalist on your list.
• You can follow up with a phone call in a couple of days if you've not heard from the journalist or seen your news featured. Keep an eye out for online news too.
• A thank you to the journalist if they do feature your news is a nice way to keep communication open for future news.

Remember that you have a positive local story and it's good news for the region! Media outlets are always on the hunt for feel-good stories about people from the area doing well.